Influence is all about PEOPLE

When it comes to influence it’s all about PEOPLE. After all, you can’t persuade things. No matter how persuasive you are, you can’t persuade your lawnmower to start on a hot summer day and cut the grass. However, if you’re good you might persuade your spouse, significant other or child, to start the lawnmower and […]

BIG NEWS…It’s Finally Here!

BIG NEWS…Influence PEOPLE the book is now available for pre-order! Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical is available for pre-ordered at Amazon, Barnes & Noble and most other online book providers with a delivery date of August 20. Please note; if you order the paperback version it might say “Out of […]

Take A Look At This Persuasive Marketing Piece

I still get lots of junk mail. I’m sure you do too. I usually glance at it mostly to see if any is effective. Most isn’t but every now and then I come across a persuasive marketing piece. A few weeks ago, I received something from Amica Insurance about auto insurance. The mailer did several […]

LinkedIn Learning – A New Course Coming Soon!

As I type this I’m in Carpinteria, CA, formerly home to, now LinkedIn Learning. This is my fourth time here to film a course. Advanced Selling: Persuading Different Personality Types will be released this fall. Working with LinkedIn is like you might imagine a cutting edge tech company to be. As soon as yo […]

Influence PEOPLE: the book – Ethical

In August my first book will be available in eBook and paperback online at, Barnes & Noble and other outlets. Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical was written to give you practical, real-world ideas on how to use the science of influence. The goal is to help you enjoy […]