Hello Darkness My Old Friend – Volkswagen Overcoming Scandal

While watching the men’s U.S. Golf Open Championship this past weekend my attention was grabbed by the new Volkswagen commercial “Hello Light.” The commercial is easily the best I’ve seen in years! It’s eerie, dark, and set to Simon and Garfunkel’s classic folk rock song, The Sound of Silence. I encourage you to take a […]

When a Cookie is More than Just a Cookie

Have you ever stayed at a DoubleTree Hotel? If you have, then no doubt you received a cookie when you checked in at the front desk. And it wasn’t just any cookie, it was a warm chocolate chip cookie presented to you in a bag that read: This delicious chocolate chip cookie is our way […]

Hard Thinking is Like Your Mind Doing Sprints

“Thinking is some of the hardest work there is, which is probably the reason so few engage in it.” – Henry Ford, Founder of the Ford Motor Company I suspect if you’re reading this you don’t have a physically demanding job. By that I mean, you’re probably making your living more with your brain than […]

The 7%, 38%, 55% Myth Still Persists

Five years ago, I wrote a post offering up an apology to Albert Mehrabian, Ph.D. for unknowingly misrepresenting his work. It’s time to revisit the subject because the 7%, 38%, 55% myth still persists. I recently attended an event where I heard a professional speaker and once again Dr. Mehrabian’s work was misrepresented. In this case the […]

Influence PEOPLE: The Book – Reciprocity

In early April I shared a little from a book I’m working on. To build a more excitement I thought I’d share another short section from Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, which will be available this summer. Principle #1 – Reciprocity “You can get everything you want in life, if […]