Just Okay Is Not Okay

Commercials are designed to move consumers to action. One commercial caught my attention recently because it made me laugh. AT&T’s Just Okay Is Not Okay shows a concerned couple in a hospital room waiting to meet the surgeon. They ask if the nurse has ever worked with the doctor. The nurse replies, “Oh yea, he’s […]

2 Books Radically Changed How I Present

Speaking in public can make or break your career. Why? Because it won’t matter how good your idea, product or service is if you can’t get buy-in from your audience. If you don’t know how to hook an audience not only do you lose, so does everyone who might have benefitted from your great idea, unique […]

Quarterly Newsletter

It’s hard to believe 2019 is over and we’re into 2020. I hope 2019 was great for you on a professional and personal level. It was for me and I look forward to an even better 2020. I hope you do too. As always, I appreciate you giving me a few moments of your time to catch you up on what’s […]

PAVE the Way for New Year’s Resolutions

The following is a chapter from my new book Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. The book explores the practical application of the psychology of persuasion. This chapter is particularly appropriate for this time of year. I hope it helps you start 2020 the right way. If you’re like […]

6 Reasons Santa is the Greatest Salesman Who Ever Lived

I’ve shared variations of this post in the past. Because Christmas is just days away I thought it appropriate to share it once again. Enjoy and Merry Christmas! Santa Claus is the greatest salesman who ever lived! Why do I believe Santa is the ultimate salesman? To start, he has a couple of success stories most […]