Here’s Your Chance to See Dr. Cialdini Live!

A Celebration! Would you like to see Dr. Robert Cialdini live? Here’s your chance…so don’t blow it because you’ll regret it! In the past, your opportunity to see “The Godfather” of influence was limited to special invite only events and corporate conferences. Not so with Influence Amplified. In celebration of the 40th anniversary of Cialdini’s […]

Navigating the High Seas of Behavior Change

Bringing about change doesn’t have to be as hard as we sometimes make it, if we become good sailors and learn the right influence skills.  Robert Cialdini, affectionately known to many as the Godfather of influence, can be your ship captain to help you navigate the high seas, making your influence attempts more successful more […]

Influencing Ourselves and Others: How Our Words Shape Our World

Ever stop to think about how a simple greeting can reveal so much? I found myself thinking about this during a casual exchange at my local cigar shop, a place you’ll often find me working these days. A regular strolled in, and our conversation kicked off with the typical, “How are you doing?” His response, […]

They Thought We Were Ridiculous

Have you ever caught yourself doing something that, upon reflection, seemed a bit out of the ordinary? Maybe you’ve made a purchase just because it was the last item on the shelf, or perhaps you started saving more for retirement without fully understanding why. Well, you’re not alone, and there’s a fascinating explanation behind these […]

A Homecoming of Sorts

Last week was a bit surreal as I had a homecoming of sorts. I spent the bulk of my insurance career, 28 and a half years, with State Auto Insurance (a Liberty Mutual company since 2021). After nearly four years with The Travelers, I walked into State Auto in May 1990. The final time I […]