Influence PEOPLE using the Science of Persuasion

When it comes to applying the science of persuasion in business are you looking for a keynote presenter, in-depth training, coaching, or consulting? This is my passion and I want to help you and your organization see how you can achieve more professional success and enjoy more personal happiness by applying scientifically proven ways to hear “Yes!”

LinkedIn Courses

Below are intro videos to courses I created for LinkedIn Learning/ In Persuasive Selling I show how to apply the psychology of influence throughout the eight steps of the sales process. To watch either course in its entirety go to LinkedIn Learning.

In Persuasive Coaching I share ideas for applying the psychology of persuasion in coaching relationships. Building a Coaching Culture: Improving Performance Through Timely Feedback gives easy to implement ideas anyone can use to start impacting their organization through coaching.

When to make a Concession – An Application of the Principle of Reciprocity

Sometimes the right strategy is to be the first to make a concession. Find out why this application of the principle of reciprocity often gets a concession in return making easier agree on an acceptable course of action.

Influence is all about PEOPLE – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

Understanding how to influence people is important because you might be missing Powerful Everyday Opportunities to Persuade that are Lasting and Ethical.

The Power of “Because” – This one word can make you remarkably persuasive

Using the word “because” can make you a more effective persuader. That’s why your mother or father would respond to your question saying, “Because I said so.” Watch the video to find out why.

The Principle of Authority – It makes it easier for people to say “Yes” to you

Plato said, “The wisest have the most authority.” If people know you’re an expert it will increase your effectiveness as a persuader and make it easier to hear “Yes.” Watch this short video to find out more.

The Principle of Reciprocity – We feel obligated to give to those who first give to us

Reciprocity is a powerful principle of influence because every human society teaches it. Understanding how to engage reciprocity can help you immensely when you need to be persuasive.

The Principle of Authority – Brain Scan Study

Watch this short video to learn about a fascinating brain study that proves physiological changes happen when people encounter experts. If people know you’re an expert it will make it easier for them to say “Yes” to you.

The Principle of Consistency – We feel better about ourselves when we do what we say we’ll do

Tapping into the principle of consistency – what others have said or done – is a great way to hear “Yes” more often because people don’t resist their own values, beliefs and attitudes.