media sites one morning, I came across a blog post where someone shared six
reasons why they decided to give up alcohol. Curiosity got the best of me so I
clicked on the link to find out why the author made that choice.
best choice for him. What caught my attention more than his reasons were the comments
that ensued. At the time I read the post, all 15 comments were from people who
had also given up alcohol. There wasn’t one person who took the opposing view.
to drink alcohol. To every point he shared I could make the opposite case as
long as the drinking was in moderation. Despite the fact that according to a 2012
Gallup Poll 64% of Americans
drink alcohol on occasion, I felt odd posting my comment because I was
definitely in the minority.
the fact that two out of three Americans drink, all the readers said they
didn’t drink. As I thought about it two reasons came to mind.
consensus or peer pressure). This principle of influence tells us the more
people do something the more inclined others are to join in. In other words, we
get our cues for socially acceptable behavior by looking at how others are
behaving in the same situation.
action because the more people posted about their experience, the more others
felt free to do the same thing. It’s not
just that other people posted that made the difference, it was that all the
posts were similar. You see, when we notice the behavior of people we view as
similar to us that magnifies the feeling that we should behave in the same way.
people doing something do you think they’re more inclined to follow suit if
that large group consists of other teenagers or adults? Teenagers, of course.
was due to liking. We tend to like those we see as similar to ourselves in some
way so readers seeing the author had a similar stance on alcohol made them like
him more and, therefore, made it easier for them to post.
my age I can easily recall the days before mobile phones, the Internet and
social media. Soon younger people won’t have any recollection of those days and
therefore might not marvel at the technology the way some of us do.
do, sometimes it doesn’t change human behavior much. Prior to social media, and
still today, I bet you hang around people who are similar to you. Take politics
for example. My guess is the vast majority of your friends hold essentially the
same political views as you do. Being similar generally makes for less
contentious conversations and better times for the majority of people.
we connect on social media, the blogs we read, the news stations we watch, and
so on. There’s nothing wrong with this but the more time goes by the more
entrenched we become in our viewpoints. Knowing our point of view isn’t always
correct, isn’t it worth it to stretch ourselves some?
together on occasion with people who are different than you. If you watch Fox
News take a look at CNN sometimes, and if you’re a CNN person, watch Fox News.
Believe me, it won’t kill you. Follow some blogs or people you know who hold
different opinions than you do, if for no other reason than to try to
understand their perspective. You might be surprised at what you learn.
Chief Influence Officer
Helping You Learn to Hear “Yes”.