I had the privilege this year to work with the people at Lynda.com, now owned by LinkedIn, to create an online sales training course. It was quite an experience to visit their facility in Carpentaria, CA, a stunningly beautiful place! I worked with a director, producer, make-up artist, lighting technician, and a digital artist. And that was only part of the crew that ultimately made Persuasive Selling come to life.
Understanding how people think and behave is key to mastering the art of persuasion and an essential ingredient to any successful sale. In this new sales course I draw on the work of social psychologists and behavioral economists to provide concrete, actionable items and transferrable ideas for each step of the sales process.
I start the course out by sharing eight psychological concepts that you can easily employ throughout the sales cycle. If you’ve been a reader of Influence PEOPLE for any length of time then you’re familiar with reciprocity, liking, social proof, authority, consistency, scarcity, compare and contrast, and using the word because to get people to say “Yes” to you.
After laying that foundation you’ll learn how these concepts play a role in the early stages of the sales cycle, as well as how they can help you realize the qualities of your ideal client, deliver presentations, handle objections, negotiate, close, and ask for referrals. Lastly, you’ll learn how to grow from each sale and continuously refine your approach. Topics include:
- Reaching out to prospects
- Developing a rapport with customers
- Making a good first impression
- Giving a successful presentation
- Providing the correct amount of options
- Handling objections
- Understanding the value equation
- Closing the sale
- Asking for referrals
The course lasts an hour and by the time you’re finished you’ll feel much more confident as you ready yourself to tackle the next sales opportunity.
Want to get started? First, if you’re not already a Lynda.com member you’ll need to sign up. To get that process started click here. Once you’re inside the site type “Persuasive Selling” in the search box and you’ll see the course with my name next to it. Click on the link and you’ll be ready to launch the course and start learning.
I hope you find Persuasive Selling entertaining, enlightening, and most of all, useful for your career.