I’m fortunate to have been a guest on more than 150 podcasts with some fantastic hosts. Each conversation explores the application of influence in various situations. Episodes have hashtags so you can find topics most relevant for you. Don’t just listen, sign up for these podcasts wherever you regularly listen because each host is an expert in his or her niche. Click on the host’s name to visit their LinkedIn home page then connect with them to expand your network. When you connect, be sure to let them know you heard me on their podcast.

176. Emissary Authors Podcast – Navigating Forgiveness and Understanding in Families

Paul Edwards and Jason Todd invited me on their show to talk about my upcoming book, His Story, My Story, Our Story. My father served in the Marines and Vietnam. As you might imagine, there were many upsides being raised by a Marine and some difficulties. It was an emotional discussion for me. Click here to listen to the conversation.  #Sales #Relationships #Trust

175. How to Succeed Podcast – How to Succeed at Influencing PEOPLE

Sandler Sales Training’s Head of Franchise Strategy, and podcast host, Mike Montague and I discussed ways to build trust and strengthen relationships in sales using various principles of influence. The principles are the foundation of selling because they explain why some sales approaches work and why many fail. Click to watch and learn.  #Sales #Relationships #Trust

174. Innovating Leadership Podcast – Leadership and the Art of Ethical Persuasion

Maureen Metcalf was one of the first people to invite me on a podcast. It was great to reconnect with her on her new show. We talked about the importance for leaders to get to know and like those they lead, grounding relationships in trust, pre-suading for more effective persuasion, and the role of ethics in influence. To listen to our conversations click here. #Leaders #Leadership

173. Full Funnel Freedom Podcast – How Ethical Persuasion Works for Leaders and Sellers

I had a great time talking with Hamish Knox about ethical persuasion vs. manipulation, and how sales leaders can use ethical persuasion to support their teams and clients. A big thanks to Melina Palmer, host of The Brainy Business Podcast, for introducing me to Hamish. Click here to listen and learn. #Sales #SalesLeaders

172. The Sparking Entreprenuer Podcast – Unlocking Influence Mastery

Kiran Agrahar asked me to join him on The Sparking Entrepreneur to help listeners unlock influence mastery. We discussed my transition from the corporate world to entrepreneurship. We spent a good bit of time on using the principles of persuasion to build relationships. We also talked about influencing groups versus individuals. Click here to check out the conversation. #Podcast #Entrepreneurship #BusinessSuccess

171. Conversational Selling Podcast – Persuading for Success

I was a guest on Nancy Calabrese’s show to dive into several topics. A few things we touched on included ethical influence vs. manipulation, and the critical role of influence in professional success and personal happiness. We also discussed real-life examples of ethical influence, including how I got my teenage daughter to cut the  grass with little resistance! Click here to check out the conversation. #ConversationalSelling #Podcast #Influence #EthicalInfluence #SalesLeadership #BusinessSuccess

170. Biz Help for You Podcast – Master the Science of Influence and Persuasion

Candy Messer was kind enough to have me back on her show for a third time. In this episode we talk about The Cialdini Institute, discussing the enhanced training opportunities, customizable schedule for organizations, and the benefits of The Institute vs. just reading Cialdini’s. Check out our conversation on YouTube to learn about The Institute and its offerings. #CialdiniInstitute

169. Out of the Comfort Zone Podcast – Influence to Grow Your Insurance Agency

Wanda Wallace invited me to join her on podcast, Out of the Comfort Zone, to explore concepts from my book, The Influencer: Secrets to Success and Happiness. Specifically, we discussed the following questions:

1. How do you influence without manipulating?
2. What are the steps to influence?
3. What are the essential ingredients that make influence successful?

Here’s the link to watch on YouTube.

168. The Brightway Insurance Podcast – Influence to Grow Your Insurance Agency

Rick Fox made a move from Vertafore to Brightway Insurance and started a podcast for the agency. He invited me to join him once again to talk insurance sales and relationship building using the principles of influence. You can catch the conversation here. #Sales #Insurance

167. Conversations about Conversations Podcast – How to Influence Four Personality Types

Ivan Farber invited me back on his show to dive deeper in the principles of influence. After a short review of the principles, we looked at how to use different principles with different personality types using the DEAL Model. We also covered tips for becoming Listening STARS. You can join our conversation here. #DEALmodel #PersonalityTypes

166. What’s the Point Podcast – Ethical Influence

I was introduced to Bill Ellis thanks to our mutual friend Kurt Derouse. We discussed why influence and persuasion – done ETHICALLY – are essential elements for longevity of every successful business! That’s because influence is a LONG-TERM strategy whereas manipulation is a SHORT-TERM approach. Click here to watch the show on YouTube or click here to listen to the podcast. #EthicalInfluence #BusinessSuccess

165. Above Board with CandorPath Podcast  – The Power of Ethical Persuasion

I met John Kennedy thanks to podcaster David DeDelle (see below). John asked me to join him to talk about ethical influence vs. manipulation and how ethical influence can be used by folks in the financial services industry. We covered the principles of influence, leveraging referrals and what it means to be patiently persistent when pursuing new business. Click here to listen to the show on Apple Podcast. #Sales #FinancialPlanning

164. Let’s Go Win Podcast  – Ethical Influence for Salespeople and Leaders

JM Ryerson invited me on his show to talk leadership and sales. Specifically we discussed ways to build relationships, how to replace uncertainty with confidence, and what you can do to motivate people to take action. Click here to listen to our conversation on Apple Podcast. #Sales #Leadership

163. Model FA Podcast  – The Principles of Influencing PEOPLE

I joined financial advisor David DeCelle on his show, The Model FA Podcast to talk about how influence can help financial advisors. We covered a lot of ground as we discussed the principles of influence, why I left my corporate role in insurance, and my journey to becoming a Cialdini certified trainer. In addition to that, we also covered the eight steps of an impactful sales process and the importance of knowing your audience. Click here to listen to the show on Apple Podcast. #FinancialAdvisors #SalesCycle

162. Training Business Podcast  – How to Influence Your Relationships with Customers

The Training Business Podcast is hosted by Mark Garrett Hayes. We talked about principles you can use to positively influence clients, ideas to help turn things in your favor, and ways to building better customer relationships. All of the ideas discussed will help you earn more money as you help clients. Click here to listen to the show and click here to follow the podcast. #CustomerRelationships #CustomerExperience

161. Insights Sharing – Stories of Influence

Insights Sharing is hosted by Noi Ha Nguyen. Noi Ha interviewed me all the way from Vietnam! It was a delightful conversation because he allowed me to share my career journey, goals that I had from the time I was a child, why I stayed in insurance as long as I did, and much more. Click here to watch and listen on YouTube. #Success #Happiness

160. Forward Creative Podcast – Secrets to Success and Happiness

My wife met Scott Vanko several years ago at the airport because they were both wearing Steelers apparel. That chance meeting led to me being a guest on his podcast. Scott asked me to return to the show to discuss ideas from my book The Influencer: Secrets to Success and Happiness. Click here to listen in on the conversation. #Success #Happiness

159. Conversations about Conversations Podcast – The Seven Universal Principles of Influence

I met Ivan Farber thanks to my friend Patrick Galvin. We spent nearly an hour diving into the principles of influence and their practical application in daily life. The goal of this conversation is to help you improve your communication skills so you can enjoy more success at the office and happiness at home. To listen to the conversation about the conversation click here. #Success #Happiness

158. Standout and Grow Podcast – How to Close a Sale

Katherine (Kat) Ramirez heard my keynote presentation at the IBBA (International Business Brokers Association) Conference last spring. She invited me on the show to give her audience some tips about using psychology to more effectively close sales. Click here to check out the conversation! #Sales

157. Down to Business with Bobby Kerr Podcast – The Power of Influencing

Bobby Kerr asked me to join him to discuss the principles of influence. We made our way through the principles with some practical application for sales and customer service. We also discussed “influencers” in marketing vs. traditional marketing. Here’s the link the show! #Success #Happiness

156. Insurance Town Podcast – Influence is NOT Manipulation

Heath Shearon invited me back on the show to talk about my latest book The Influencer, my previous books, my favorite books, influence, and the psychology of the sale. Heath brings more energy to podcast than anyone I know. You’ll know from the moment you start listening. Are you in insurance and/or sales? Then you’ll enjoy this one! #Insurance #Sales

155. Time To Shine Today – Ethical Influence is Your Secret to Professional Success and Personal Hppinesss

Scott Ferguson asked me to join him to talk sales, success, happiness, coaching, and much more. Scott is high energy so you’ll enjoy this one!  Click here to listen and learn.  #Sales #Success #Happiness

153-154. NegotiateX – Ethical Influence and the Principles of Persuasion

I joined Nolan Martin and Aram Donigian on NegotiateX to talk about influence and negotiations. We covered important topics like: why reciprocity can be more effective than rewards, not trying to get people to like you but liking them instead, and establishing yourself as an authority. To check out part one of the show click here. For the conclusion of our conversation click here. #Negotiations

152. We Are VIP Podcast – The Influencer

Casey Hasten invited back in the show to talk about concepts from The Influencer . We covered networking, employee recruiting, relationship building and more. Click here to learn from our conversation. #HR

151. The Science of CX Podcast – The Science of Influence and Persuasion

Stephen Pappas hosts the Science of CX, a podcast dedicated to focusing on the customer experience. The show helps businesses learn CX approaches to compete more effectively in today’s business environment. Steve invited me on the show to talk about ways to incorporate influence into CX and selling. Click here to check out the show. #CustomerExperience #CX

150. Bizgnus Podcast – How to Influence Others Ethically

Dale Carnegie called it “human engineering.”  Some call it manipulation. I told host Doug Caldwell it’s learning how to ethically influence people. The ability to ethically influence people is a skill anyone can learn, practice, and perfect. You’ll find out more when you listen to the episode. #EthcialInfluence

149. The Brokerpreneur Podcast – How to Ethically Influence Agents to Join Your Brokerage

Fun is the first word that comes to mind when I think about talking with Dr. Ben Spears and Matt Vigh on their show. They work with real estate brokerage firms and we talked about ways to use influence to attract and retain employees. Click here to laugh and learn along with us. #RealEstate #Brokerage

148. My Quest for the Best – Influence accelerates the quality of your business relationships

I really enjoyed this conversation with Bill Ringle because it was a little different from other podcasts.  We talked about the value of a mission statement, ways to influence yourself, and how to be more authentic when you’re building relationships. Many of the concepts come from my book The Influencer: Secrets to Success and Happiness. If you want to check out the show click here. #TheInfluencer #SecretsofSuccess #SecretsofHappiness

147. Negotiate Anything Podcast – Influence is Your Key to Professional Success & Personal Happiness

My good friend Kwame Christian invited me back on his show (the #1 rated negotiations podcast in the world) for a 4th time, making me his first 4x guest. This time we talked about influence concepts from The Influencer: Secrets to Success and Happiness. We went deep on ethical influence vs. manipulation and how the principle of liking can all but remove manipulation from interactions. Click here to listen our conversation. #TheInfluencer #SecretsofSuccess #SecretsofHappiness

146. Partnering Leadership Podcast – How to Ethically Influence to Lead Your Team

Host Mahan Tavakoli invited me on to go through the principles of influence – reciprocity, consistency, social proof, authority, liking, and scarcity – to help listeners apply the principles in organizational leadership. To catch the show click here. #Leadership

145. The Successful Pitch Podcast – The Influencer: Secrets to Success and Happiness

Developing your ability to influence people is crucial to success and happiness. Your business needs to have a solid foundation, and you also have to know how to widen your network. Host John Livesay invited me back on the show to talk about my book The Influencer: Secrets to Success and Happiness. We didn’t just talk about the story, we dove into application for salespeople. Check out the show here. #Sales #Networking

144. The Brainy Business Podcast – How to Ethically Influence PEOPLE

Melina Palmer is absolutely one of my favorite people! He smile and laugh are infectious. She asked me to come back on The Brainy Business Podcast to talk about The Influencer and how to build better relationships. You don’t want to miss the one because it’s applicable to everyone. Click here to join the fun! #RelationshipBuilding

142-143. The Insurance Dudes Podcast – Back in Black

Craig Pretzinger and Jason Feltman are a lot of fun to talk with so I was very happy when they invited me back on the show to talk sales, insurance, my new book The Influencer, and much more. Catch both parts of the show here: Part 1 and Part 2.  #Sales #Insurance

141. Negotiations Ninja Podcast – Illustrating the Principles of Influence

Mark Raffan invited me back on the show to talk about real world application of influence. The conversation revolved around stories from my book The Influencer: Secrets to Success and Happiness. Mark really gets influence because of his negotiations background so it was a fun conversation. Click here to listen to show.  #Sales #Negotiations

140. #StayHuman Podcast – Influence and Persuasion

I was a repeat guest on Malvina El-Sayegh‘s #StayHuman podcast. We talked about persuasion, character, ethics and more as laid out in The Influencer: Secrets to Success and Happiness. Click here to go to her website then choose your favorite podcast platform. #TheInfluencer

139. Biz Help for You Podcast – The Influencer: Secrets to Success & Personal

Candy Messer invited me back on the show to talk about ideas from The Influencer that can help you enjoy more success at the office and happiness at home. Watch and listen to our discussion on YouTube. #Entreprenuership

138. Smashing the Plateau – Writing a Parable to Influence Your Audience

What are the ways consultants either should or shouldn’t go about building influence? Listen to Smashing the Plateau where and I talk about this and much more. #influencePEOPLE

137. NetworkingRx Podcast – The Science of Influence to Win at Networking

Frank Agin invited me back on The NetworkingRx Podcast to talk about ways influence can help with networking. Networking has a negative connotation for many people because they don’t like “working the room” but it doesn’t have to be like that. Click here to find out more as Frank and I discuss using influence in networking. #Networking

136. A Leadership Beyond – Ethical Influence

I joined Tom Rosenak and Adrienne Guerrero on their podcast, A Leadership Beyond. We talked about ethical influence within the context of leadership and change management. Watch the YouTube discussion here. #Leadership #Ethics

135. VIP Podcast – Becoming More Likable

Rick Fox, Head of Sales at Vertafore, invited me back on the VIP podcast to have a conversation about The Influencer. We talked about the principles of liking, unity, and reciprocity to build better relationships. You also meet the characters from the book that taught John Andrews (lead character) about each principle. Check out the show here. #Insurance #Sales

134. Insurance Journal TV – Raise Your Emotional IQ

Peter van Aartrijk asked me to join him on his podcast On Point which is geared towards an insurance audience. We talked manipulation vs. ethical influence, pre-suasion, and how to deal with different personality types in sales. Here’s the link to our conversation. #Insurance

133. GerbyCast – The Influencer

This was my third conversation with Phil Gerbyshak. He’s graciously invited me on his show each time I came out with a new book. This conversation revolved around my new book, The Influencer: Secrets to Success and Happiness. Phil was especially interest in getting into ethics and personalities. You can catch the conversation here. #SecretsOfSuccess #SecretsOfHappiness #TheInfluencer

132. Winfluence Podcast – Digging into True Influence

Jason Falls, host of the Dig Deeper Podcast, invited me on his other podcast, Winfluence, to talk about my new book, The Influencer: Secrets to Success and Happiness. We discussed the principle of unity, relationship building, pre-suasion, and influence approaches marketers can use.  Click here find out more. #SecretsOfSuccess #SecretsOfHappiness #TheInfluencer

131. Reframe and Reset Your Career – The Principles of Influence to Help Boost Your Career

Harsha Boralessa asked me to come on Reframe and Reset Your Career to discuss ways the principles of influence can be used by job seekers and individuals who are looking to enhance their careers. Click here to catch our conversation and learn a few tips to boost your career prospects. #SecretsOfSuccess

130. How to be Awesome at Your Job – Greater Happiness and Success through the Principles of Influence

I was the first 4x guest on Pete Mockaitis’ show How to be Awesome at Your Job! We talked about the real-world application of influence based on the characters from my new book, The Influencer: Secrets to Success and Happiness. Click here to listen to our conversation and learn a few secrets to ensure success and happiness. #SecretsOfSuccess #SecretsOfHappiness

129. The Age of Indiependence Podcast – Increase Your Influence through the Power of Persuasion

Katlyn Eggar is an insurance agency owner who puts a premium on sales training. Combine sales, persuasion, and insurance and this is an episode you don’t want to miss, especially if you’re an insurance agent. You can catch our conversation on YouTube or listen on the podcast site. #sales #Insurance

128. Counsel Culture – Ethical Influence

I was Eric Brooker’s guest on Counsel Culture to discuss ways to ethically influence people. It was fun to speak with Eric because he read a couple of my books and came prepared with insightful questions on influence, leadership, and culture. Check out the conversation on Apple podcasts or Spotify. #culture #leadership

127. AM Best TV – Using Persuasion to Assist Clients and Boost Sale

AM Best is the premier rating organization in the insurance industry so I was thrilled with Lori Chordas reached out to interview me about my book, Persuasive Selling for Relationship Driven Insurance Agents. Click here to watch the 15-minute interview and learn how to ethically applying persuasion can help assist clients and boost sales. #Insurance #sales

126. The State of Business – How to Ethically Influence Others to Achieve Success

Jessica Salerno hosts a podcast for the Ohio Society of CPAs. We talked about misconceptions about influence, ways to use it to achieve success, and concepts from my new book, The Influencer: Secrets to Success and Happiness. Click below to listen to the episode. #success #happiness

125. Opinion Science – Influence on the Ground

I met Andy Luttrell about a decade ago when I spoke at Ohio State. Since then Andy started a podcast to explore the science behind our opinions, where they come from, and how they change. We talked about fitness, insurance, persuasion, pre-suasion, and sales. Click here to listen to the ground we covered as we talked. #sales #insurance

124. The Insurance Huddle – The Power of Persuasion and How to Use it

Dr. John Wales is the General Manager for Cover Wallet for Agents, an Aon company. He’s also the host of The Insurance Huddle, a podcast designed specifically for insurance agents. We talked insurance, influence, and sales during the show. Click here to listen in on the conversation. #influencePEOPLE #sales #Insurance

123. Sales Game Changers – Three Keys to Ethically Influencing Customers

Fred Diamond is a sales veteran and host of the Sales Game Changers podcast. We talked all things sales and influence plus the three keys to being ethical.When I first came across Robert Cialdini‘s work on influence I remember thinking, “This is the underpinning of all selling. The psychology explains why some sales approaches work and others fail.” If you’re in sales this is a show you want to listen to. #influencePEOPLE #sales #sellingskills

122. Unstructured – Brian Ahearn The Influencer

Eric Hunley invited me back on his show for a third time! This time it was to discuss concepts from my new book, The Influencer: Secrets to Success and Happiness. What I enjoyed most about this time with Eric were the questions he and his guest posed. Nearly everything they asked is answered in the book! Click here to see a recording of the livestream event. #TheInfluencer #SecretsToSuccess #SecretsToHappiness

121. The Jason Cooper Show – The Influencer: Secrets to Success and Happiness

Jason Cooper invited me back on the show to do a livestream event with the publication of my new book, The Influencer: Secrets to Success and Happiness. We had a great time talking about some of the people I based characters on for the book. To check out the LinkedIn Live event click here. #TheInfluencer #SecretsToSuccess #SecretsToHappiness

120. Internal Use Only Podcast – The Science of Influence

Dan Sullivan and I chatted about the science of influence and situations where influence can help you with prospecting and sales messaging. I had the opportunity to share some notable experiences from my time traveling and hosting training sessions. You can catch the episode on Apple or Spotify.#influence #Success #Happiness

119. Jamming with Jason – Professional Success and Personal Happiness

Jason Mefford is a great example of the power of social media. When I was in California several years ago we got to meet in person. He invited me back on Jamming with Jason to talk about professional success and personal happiness as outlined in my upcoming book, The Influencer: Secrets to Success and Happiness. You’ll meet some of the book characters and people they are based on as you watch and listen to this episode. #Success #Happiness

118. The Power Producers Podcast – Increase Your Influence

Great conversation with David Carothers and Kyle Houckon the The Power Producers Podcast. We talked influence, sales, and insurance. If you’re an insurance producer click here because you don’t want to miss this one! #Insurance #sales

117. Story Power Lab – Increase Your Influence

John Millen has been a good friend and someone I’ve bounced ideas off of for years so I was thrilled when he asked me to join him on his new podcast. We talked about the right response to “thank you,” the principles of influence, and how you can learn peak performance skills across multiple disciplines. This is one you don’t want to miss! #influencePEOPLE #StoryTelling #PeakPerformance

116. ShiftShapers Podcast – Persuasion Styles Create Long-term Relationships

David Saltzman invited me to join him on the ShiftShapers Podcast to discuss insights into how insurance advisors can drive sales and build relationships using the psychology of persuasion. We also touched on persuading different buying personalities and listening skills. You can catch the episode here. #Insurance #Sales

115. Closing the Gap – How Insurance Agents Can Ethically Influence Others

Third time is a charm! Closing the Gap host Chris Cline invited me back on the show after I spoke virtually to agents who represent Westfield Insurance. Chris wanted to go deeper on some principles of influence that I didn’t get to share during my presentation. Check out the episode to learn additional ways insurance agents can ethically influence constituents of all types. #Insurance #Sales

114. The Deal Board Podcast – Building Relationships and Winning Business

Andy Cagnetta is the CEO of Transworld Business Advisors, a worldwide franchise leader in business brokerage, franchise consulting and franchise development. Doing deals and winning business starts with relationships. Click here to catch our conversation and gain some new insights on relationship building. #Sales

112-113. The Insurance Dudes Podcast – Influence PEOPLE and Persuasive Selling

Craig Pretzinger and Jason Feltman are insurance agents by day and podcast hosts by night. We got very granular on specific things insurance agencies can do in order to help their customers and sell more effectively. This podcast was a blast and you’ll especially want to catch the opening of the first episode: Part 1 and Part 2.  #Sales #Insurance

111. Negotiations Ninja Podcast – How to Properly Use Cialdini’s Principles of Influence

Mark Raffan and I kept missing each other to make this show happen. But, good things come to those who wait and this was a great show, particularly if you want to learn about influence within sales and negotiations. Check out the show here.  #Sales #Negotiations

110. The Inside Sales Show – Persuasive Selling

Phil Gerbyshak invited me back on his show to talk about my new book Persuasive Selling for Relationship Driven Insurance Agents. We discussed why salespeople are valuable, why selling is a noble profession. Click here to watch the show.  #Persuasion #Sales #Insurance

109. The Mountain Top Podcast – Be A Man of Influence Without Being A Manipulative Jerk

Scot McKay is a long time podcast host with a focus on developing men of character. This show was different for me as we discussed dating and building solid personal relationships using influence in an ethical, win-win way. To catch the conversation click here. #Relationships #Pre-suasion #Ethics

108. The Accidental Entrepreneur – Influence PEOPLE

Mitchell Beinhaker is an attorney by day and podcast host by night. He talks with people from all walks on The Accidental Entrepreneur. Mitch’s farther was in sales and he clearly saw the need for influence in the legal practice. We went beyond that and talk about how you can be more ethical at the office and home. Check out the conversation on YouTube. #Sales #Law

107. Unsuitable – How Persuasive Are You?

Doug Houser, Director of Construction at Rea & Associate, invited me back on the show to discuss concepts from my new book, Persuasive Selling for Relationship Driven Insurance Agents. We covered a lot of ground as we discussed influence, listening skills and persuading different personality styles. Click here to check out the conversation. #Sales #ListeningSkills #Personalities

106. Dig Deeper Podcast – Digging Deeper into Influence and Persuasion

Jason Falls, host of the Dig Deeper Podcast, invited me on the show to talk about my first two books, Influence PEOPLE and Persuasive Selling and to discuss my upcoming book, The Influencer: Secrets to Success and Happiness. Click here to watch the livestream recording of the show. #Sales #Digital #SocialMedia

105. Negotiate Anything Podcast – Influence is Your Key to Professional Success & Personal Happiness

Kwame Christian has become a good friend over the years and now has the #1 rated negotiations podcast in the world! He invited me on the show once again and we talked about my new book Persuasive Selling for Relationship Driven Insurance Agents. Our conversation focused on DEALing with different personality styles and what it takes to be Listening STARS. Click here to listen in on our discussion. #Sales #Personalities

104. Biz Help for You Podcast – Influence is Your Key to Professional Success & Personal Happiness

I met Candy Messer after she heard me on Steve Gavatorta’s show. Candy’s mission is to help small business owners navigate the challenges they face. You can watch and listen to our discussion on YouTube. #Entreprenuership

103. Get it Done Podcast – Helping Business Owners Master the Art of Persuasion

Joe Zanca is a small business owner in the Boston area. He decided to start a podcast during the pandemic to learn from other entrepreneurs and help business owners. He asked me on the show to share a little about how persuasion can help business owners. Check out our conversation on YouTube. #Entreprenuership

102. Grow, Transform, Evolve Podcast – Insights into Persuasive Selling Skills

I met Steve Gavatorta through a mutual friend a few years ago. Steve has more than 30 years of sales and sales training experience so he knows persuasion is at the heart of selling. He invited me on the show to talk about my new book, Persuasive Selling for Relationship Driven Insurance Agents, and more broadly, persuasion in all types of selling. To watch and listen to our conversation click here. #Sales

101. Profiles in Risk Podcast – Influence and Insurance

Tony Cañas is an insurance professional who’s built quite a following. We met several years ago while I was still working directly in Insurance. Tony is a Cialdini fan and self-proclaimed “insurance nerd” so we geeked out on influence and insurance. Click here to check it out. #Insurance

100. The Global Sales Leader Podcast – Ethical Influence is a Key to Professional Success and Personal Happiness

It was an honor to do my 100th podcast with Jason Cooper, an international sales trainer and coach. Jason invited me on the show to talk about why ethical influence is the key to professional success and personal happiness. He asked me a few questions towards the end of the show that no other host has ever asked! Click here to watch and listen to the discussion on YouTube. #Influence #Sales

99. The Yellow Book Road – How Insures Can Up Their Effectiveness Using The Principles of Influence

I was a guest of Nick Lamparelli to geek out on insurance and influence. We talked about the importance of liking and trust when it comes to sales and building strong relationships with customers. Click here to listen to our conversation. #Insurance

98. 5 Minutes for Me – Influencing PEOPLE

Marg Booth invited me to contribute to the 5 Minutes for Me podcast app. Five minutes isn’t much time so I used my 300 seconds to introduce listeners to what it means to Influence PEOPLE – those Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Click here to download the app and join the conversation. #Influence

97. How to be Awesome at Your Job – Persuade through Better Listening and Adapting

Pete Mockaitis invited me to join him on How to be Awesome at Your Job for a 3rd time! I think that’s a first for him and me. We spoke about what it takes to become Listening STARS and How to DEAL with different personalities. Whether or not you’re in sales, both skills are critical to becoming awesome at your job. Click here to listen to your conversation. #ListeningSkills

96. Insurance Town Podcast – Persuasive Selling

Heath Shearon has one of the most upbeat, energetic podcasts I’ve been on. You’ll get that as soon as you hear his intro music. Heath invited me on the show to talk about my new book, Persuasive Selling for Relationship Driven Insurance Agents. If you’re in insurance and/or sales you’ll like this one so click here to start listening. #Insurance #Sales

95. Vision Alignment – The Power of Vision and Alignment in Life and Business

I’ve known Brian Wagner for many years. He lost sight in one eye and it helped him understand how we all have blind spots. It also helped him realize how important it is to have a vision then align it in your personal and professional life. He invited me on the show to talk about my vision and what I do to align with it. Click here to watch the recording of the live stream event. #ProfessionalSuccess #PersonalHappiness

94. Speaking Podcast – The Power of Influence in Speaking

Roy Coughlan is from the birthplace of my ancestors, Cork Ireland, so we hit it off immediately (principle of liking!). This podcast was different because we focused on public speaking and my journey starting with Toastmasters. If you’re an aspiring public speaker or already speaking but want to improve check out the conversation for some tips. #PublicSpeaking

93. Good Thinking with Becki Saltzman – Influence Live

I joined Becki Saltzman on her Good Thinking Live show. This was different because much of the show was driven from audience questions about ethical influence. It was almost like improv comedy because, to a good degree, the audience driving the show. Lots of fun!

92. World Class Performers – Short Life Lessons

I was featured on WorldClassPerformer.com, a site that interviews athletes, artists, coaches, entrepreneurs, writers, journalists, and psychologists. This wasn’t a podcast but I wanted to make sure followers of Influence PEOPLE had access because I share life lessons I’ve learned. I hope you find them inspirational and helpful.

91. The SBC Podcast – How Can You Be An Ethical Influencer

Rachid Zahidi is the CEO of Sentinel Background Checks and President of Sentinel Data Retrieval, LLC. In addition to being a podcast host, Rachid is an author. He invited me on the show to help his listeners learn a little about how to become ethical influencers. Check out our conversation. #InfluencePEOPLE

90. The Power of Investing in People Podcast – Influencing PEOPLE

Shā Sparks hosts The Power of Investing in People. We hit it off right away because during a pre-interview call we discovered both of our fathers served in The Marines. That’s the principle of liking based on similarity! We discussed my transition from corporate life to entrepreneurship and how to invest in people. I hope you’ll make time to listen to our conversation. #InfluencePEOPLE

89. Spot on Insurance Podcast – The Science of Influence

Co-hosts Arleen Taveras and Ted Taveras invited me on the show to talk about the application of the art and science of influence for insurance professionals. Check out conversation. #Insurance

88. The Listening Series Podcast – Influence and Persuasion

Rachit Pandey lives on the other side of the pond (London) but we still managed to squeeze in a conversation about the 7 Principles of Influence. We kept it real, talking about practical application in a variety of ways. You can listen to the conversation here. #Influence

87. Insurance Business Talk Podcast – Boost Your Sales

Host Paul Lucas brought me back to my roots – insurance. Insurance is a noble industry because we help people and stimulate the economy. It’s always fun for me to marry influence with what I know and love as Paul and I discussed influence, insurance, and sales. Click here to check out the episode. #Insurance

86. Building Us Podcast – Influence Your Way to Stronger Relationships

Erik Garcia heard me on Jason Cass’s podcast for insurance agents and invited me on the show. Erik and I along with his co-host Dr. Matt Morris had a conversation about how to build strong relationships using the science of influence. We also dove into the difference between ethical influence and manipulation. Click here to listen. #Influence

85. The State of Business Podcast – Steps to Ethical Influence

Jessica Salerno hosts this podcast for the Ohio Society of CPAs.  Our conversation focused on the difference between ethical influence and manipulation. When you listen you’ll also hear the story about how that word – manipulation – led to my relationship with Robert Cialdini. #EthicalInfluence

84. Nolimitspreneur Podcast – Persuasion in Business and Life

Maher Abiad and I talk about the science of persuasion and how we can use these techniques in our business. We also explored how these influence techniques are used on each of us every single day. To jump in on the conversation click here. #Influence

83. Hope Radio Podcast – The Art of Ethical Persuasion in Business and Life

Shawn and Jen Davis started this podcast in late March in response to the pandemic. Their goal in doing so was to give people hope during a bleak time. We had an in depth conversation about the application of ethical influence at work and home. We also talked about perspective during the pandemic. Click here to listen to the conversation. #Influence

82. Leadership Lab Podcast – Influence PEOPLE

Patrick Leddin, Ph.D., heads up the Leddin Group and teaches at Vanderbilt. We connected because he had Robert Cialdini on the podcast a while ago. He invited me on the show to discuss how to ethically persuade, build win-wins, and 700,000 reasons you should use sticky notes. Click here to listen to the conversation. #Leadership

81. How to be Awesome at Your Job – Boosting Your Influence with Pre-suasion

Pete Mockaitis invited me back on his podcast How to be Awesome at Your Job. This time we dove into pre-suasion, setting the stage for success and happiness. Check out or conversation to find out how pre-suasion can boost your influence attempts and help you be awesome at your job. #Presuasion

80. The Moving Forward Leadership Podcast – Influence PEOPLE

Host Scott McCarthy serves in the Canadian armed forces by day and is a leadership podcaster by night. We talked about positive v.s negative influence, where leaders often fail, and how to build relationships using influence. To find out about those topics and much more click here. #Leadership

79. The Successful Pitch Podcast – Using Ethical Influence to Make Your Pitch

Whenever you pitch an idea you’re trying to influence people. That means influence is a skill you need to understand…if you want to enjoy success. Host John Livesay invited me on the show to talk about how to apply ethical influence to selling your ideas. To check out the show click here. #Sales

78. Llama Lounge Podcast – Ethical Influence

Joe Bogdan serves in the United States Air Force and hosts a leadership podcast. Because I’m the son of a Marine, into fitness and love learning about leadership, Joe and I had a lot to talk about. Take a moment to join our conversation and you’ll learn about the intersection of influence and leadership. #Leadership

72-77. Explain this Book to Me Podcast – Influence PEOPLE the book

Explain this Book to Me is an entirely different podcast! Insurance agent and host Joshua Lipstone dives deeps into book contents with various authors. Josh interviewed me over six parts for my book Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Episode 1Episode 2Episode 3Episode 4Episode 5Episode 6. #Book #Insurance

71. BrainSplain Podcast – Persuasion, Influence and Reciprocity

BrainSplain is a new podcast for host Kaitlyn Rarick. The show is all about tapping into the power of the human brain and nervous system. I was honored to be her first guest. Give the show a listen and leave her a review to help her get a fast start. #Influence

70. Nine To Thrive HR Podcast – Develop Your Influencing Skills

I met host Jenna Filipkowski, PhD, a few years ago when I spoke at a Junior League event. She invited me on the show to discuss how to HR professionals can develop and apply influence skills at work. If you want ideas on how to use influence to move HR initiatives forward check out our conversation. #HR

69. Small Time Leaders Podcast – Career and Life Change

 Michael Alan Tate invited me to do a second interview on his Small Time Leaders podcast. This time I talked a about a former coworker and good friend, Nancy Edwards. Nancy gave me a video of Robert Cialdini more than 15 years ago and it changed the course of my career and life. #Leadership

68. Small Time Leaders Podcast – Where Preparation Meets Opportunity

 Michael Alan Tate invited me the Small Time Leaders podcast to share how my high school football coach, Todd Alles, taught me the importance of always being prepared. I shared how Todd instilled in me that luck is where preparation and opportunity meet. #Leadership

67. Agents Influence Podcast – It’s About Influence, Not Manipulation

This was a fun podcast because Jason Cass is a high energy guy! We hit a broad range of topics that can help insurance agents sell more effectively by building relationships, dealing with uncertainty and moving insureds to action. Click here to check it out. #Insurance

66. Press 1 for Nick Podcast – Persuasion and Pre-suasion

Nick Glimsdahl is a rising start in the CX (customer service) space. We had a conversation that touched on sports and what I’ve learned from athletics, ethical influence and coaching. To listen to the conversation Nick and I had click here. #CustomerService

65. The Daily Decision Podcast – The Psychology of Persuasion

Michael Chabot is a husband and father who suffered the tragedy of a loss of a child. In his despair he went from just trying to survive to learning how to thrive. Now he tries to help others do that. Because I focus on helping people achieve success and enjoy happiness through ethical influence Micheal asked me to join him on the show. To join in on the conversation click here. #Self-Improvement

64. Vertafore Insurance (VIP) Podcast – Influence in the Insurance Sales Process

Rick Fox is VP of Agency Networks and Associations at Vertafore, a company dedicated to improving insurance technology. We discussed insurance sales and how agents can apply influence along the sales process. It’s not really about agents “selling” so much as it is their ability to make sure customers get the right protection package. To listen to Rick and me dive in deep click here. #Insurance

63. Get Clients Now Podcast – Use Influence to Get More Clients

Ken Newhouse hosts one of the top marketing podcast on the internet. We talked about how to be more persuasive/influential during the Covid-19 crisis using proven scientific principles. This session will help you get more clients and make more sales right now. To listen in click here. #Marketing

62. We Are VIP Podcast – Influencing Others

Casey Hasten and I discuss the art of non-manipulative persuasion. The goal of the conversation is to help you achieve greater professional success and enjoy more personal happiness by learning how to ethically move others to action using the science of influence. Click here to get a few tips on how to do just that.  #HR

61. Unleashed – How to Thrive as an Independent Individual – The Principles of Influence

Will Bachman and I made an interesting discovery – we both spent some of our childhood in the same small town, Simsbury, CT. How could we not like each other after discovering that similarity? During this podcast we covered all of the principles of influence and got into some very tactical use for salespeople. To find out some of those tips click here. #Sales

60. Accelerate Your Business Growth – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

Diane Helbig and I talked about why influence is all about PEOPLE, those Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. To listen our conversation click here. #Influence

59. The Leadership Podcast – Finding Common Ground

We could solve a lot more problems if we first sought to find common ground. Find out how to use influence do just that in the conversation I had with Jan Rutherford and Jim Vaselopulos on The Leadership Podcast. This one has a heavy emphasis on relationship building and giving. Click here to listen to the conversation. #Leadership

58. The Brainy Business Podcast – How to Ethically Influence PEOPLE

Melina Palmer invited me on The Brainy Business Podcast after we found out we had mutual connections in the podcast world. It turns out she heard me on another show and had been using a few influence approaches I suggested. It’s always fun to talk with someone in the behavioral economics space an get in to the nuances of persuasion. Click here to listen to us geek out on behavioral science. #BehavioralEconomics

57. Millionaires in Motion – The Science of Influence

Todd Shillington and I spoke about the practical application of influence. We spent a good bit of time on how I came to know Robert Cialdini, ethics and my book. We even spent a little time on how insurance agents should approach clients. This was a podcast but Todd also recorded and posted it on YouTube. To see and hear us click here. #Sales

56. Self-Belief Chief Podcast – How to Sell to Anyone

David Hulman coaches people to better performance by focusing on the psychology of self-belief. Because of our passion for psychology and the ability to influence people we had a great conversation. Our focus was how to ethically use influence in sales. To check out the conversation click here and go to episode 97. #Sales

55. Being [at Work] Podcast – Getting PEOPLE to Say Yes

Andrea Butcher invited me on her podcast, Being [at Work] to talk about using influence in the workplace. I appreciated that she gave me an opportunity to share how I came into contact with Robert Cialdini and his work more than 15 years ago. After a short discussion on ethics we segued to the psychology of persuasion. If you’d like to listen to our conversation click here. #HR

54. The Industrial Talk Podcast – The Psychology of Persuasion to Move PEOPLE to Action

Host Scott MacKenzie invited me on the show to share ways his audience could 1) build better relationships, 2) help customers overcome uncertainty and 3) move people action using scientifically proven ways to persuade people. To visit the Industrial Talk site and listen to our conversation click here. #Sales

53. The Intuitive Customer – Practical Advice on How to Influence PEOPLE

The Intuitive Customer podcast is co-hosted by Colin Shaw, a world thought leader on business growth, and Emory University Professor Ryan Hamilton. If you want to understand customer experience and behavior then this is the podcast for you! Click here to visit the BeyondPhilosophy website and look for the May 9, 2020 episode. #CX

52. #StayHuman Podcast – Influence and Persuasion

I met Malvina El-Sayegh after listening to her interview Bob Burg, author of The Go-Giver. We had a really enjoyable conversation about the application of persuasion at home and the office. Click here to go to her Apple podcast site then scroll to episode 23 to listen to our conversation. #Influence

51. Going Solo Podcast – Transitioning from Corporate America to Entrepreneurship

I was David Shriner-Cahn’s  guest on his Going Solo podcast. This one was a little different because we focused a good bit on my transition from a corporate career to entrepreneurship. I think you’ll enjoy this one, especially if you have aspirations to step out on your own someday. Click here to listen to our 25-minute conversation. #Entrepreneurship

50. The Thoughtful Entrepreneur Podcast – Applying the Principles of Influence with Influence

Josh Elledge is the founder of Up My Influence. Who better to talk to about influence with than a guy who owns a business with influence in the name. Click here to listen to our conversation about using influence in sales and marketing. #Marketing

49. Unstructured – Livestream on Influence

Third time is a charm! Eric Hunley invited me back on his show to do a livestream episode. We talked influence and took questions from his audience. This one was posted on YouTube. #Influence

48. Influence Change at Work  – How to use the Science of Persuasions to Sell Change

I was a guest on the Influence Change at Work podcast to talk about selling change at work. Heather Stagl is a change management expert and understand the need to ethically persuade people, not force them into change. Click here to listen to our discussion. #ChangeManagement

47. The Hardy Haberland Show – Applying Science of Influence Everyday Situations

Hardy Haberland and I talked about the practical application of influence in everyday situations. Hardy is from Germany and his podcast is listened to by people around the world. Hardy and I recorded the episode on Zoom so not only can you listen to the conversation, you can see our interaction as well. #Influence

46. Ryan Hanley Podcast – The Art of Persuasion and Influence

If you’re in the insurance space then it’s a good bet you’re familiar with the name Ryan Hanley. Ryan worked for Trusted Choice, Bold Penguin and now he’s heading up Rogue Risk. We connected after I started listening to his podcast. If you’re an insurance professional then you’ll want to listen to our conversation about sales, influence and insurance. #Insurance

45. RM Podcast FL – The Psychology of Persuasion

Romina Muhametaj and I connect last fall after a mutual connection commented on one of her LinkedIn posts. She started her podcast not too long ago to help her personal growth and to share the lessons with others. It was a fun, refreshing conversation because she was so excited to learn and ask questions. Click here to listen in to join us for our conversation on the psychology of persuasion. #Influence

44. Unsuitable – Leadership Skills & The Psychology of Persuasion in Business

Doug Houser, Director of Construction at Rea & Associate, interviewed me for the Unsuitable podcast. We discussed how some salespeople are unethical and turn people off. The good news is, salespeople can approach customers using influence in a very ethical manner. Watch (Doug filmed the session) to hear the conversation and find out how to be an ethical influencer. #Sales

43. Healthy Life Designing – Influence PEOPLE

This isn’t actually a podcast, it’s a local television show, where Darian Rowles talks with people about designing ways to live more healthy lives. What does that have to do with me? Because of my background in fitness (bodybuilding, marathoning, martial arts) she wanted to talk about using influence to set goals. Click here to find out how influence can help you reach your goals. #Influence

42. The Vanko X Project – Applying the Science of Influence in Everyday Life

Scott Vanko is a young man who is focused on self-improvement and sharing his journey with others. Scott and I met by coincidence. He ran into my wife Jane at the airport on his way home from a podcaster conference. Jane let Scott know I’d been a guest on lots of podcasts and fate arranged for Scott and I to do a show. We spoke about self-improvement and the daily application of influence. Click here to listen to our conversation. #Influence

41. Manage Your Message – How to Influence PEOPLE

Is there a doctor in the house? Yes, and his name is Jim Karrh, PhD. Jim is the author of The Science of Customer Connections and is well versed in the psychology of persuasion. His knowledge of psychology allowed us to go deep on different ways you can manage your message and influence people. To listen in on our discussion click here. #CX

40. Applied Curiosity Lab Radio – What are the Hidden Forces that Persuade You?

Applied Curiosity Lab Radio co-hosts Becki Saltzman, author of Living Curiously, and her sister Jennifer Felberg, tag teamed to interview me about about the hidden forces that persuade us. I’ve never laughed so much doing a podcast! They creatively wove in quotes from Jerry Seinfeld, Homer Simpson, Woody Allen and Rodney Dangerfeld to highlight what to do and what not to do when it comes to persuasion. Click here to listen, laugh and learn. #Influence

39. DiamondMind Enterprises – Influence PEOPLE

Tom Rosenak, of DiamondMind Enterprises, LLC, invited me back on his show to talk about my book Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are lasting and Ethical. We also covered the principles of persuasion to ethically influence others. Click here to join us for our conversation. #Influence

38. Influencer Networking Secrets – How to influence your executive team

Paul Edwards and I hit it off because he’s a former insurance guy, an author and an influencer. With so much in common and my background with influence he invited me on his show, Influencer Networking Secrets, to discuss ways to ethically influence executives in your organization. Click here to listen to our conversation. #Sales

37. How to be Mesmerizing – How to Influence PEOPLE

I was a guest on How to Be Mesmerizing, hosted by Tim Shurr, a leadership advisor and hypnotist. During our time together we spoke about Influencing PEOPLE…ethically. We also moved into other philosophical ideas we can tap into for more happiness and success at home and the office. #Influence

36. Copy that Pops – The Psychology of Persuasion for Entrepreneurs

Laura Petersen, founder of Copy That Pops, invited me back on the show. In this episode we talk about how to Influence PEOPLE in writing, business, at home, and on social media with the psychology or persuasion. If you’re a writer this episode will be especially relevant for you. #Marketing

35. Closing the Gap – Influence Ideas for Insurance Agents

Chris Cline, host of Closing the Gap, the Westfield Insurance podcast for agents, invited me back to the show to talk sales. During this episode we spoke about specific ideas around ethical influence that insurance agents can apply throughout the sales process. In addition to those ideas, I point out some common mistakes sales people make when trying to win a new client. #Insurance

34. Something You Should Know – How to Get People to Say Yes

It was an honor to be on this show because it’s one of the top 40 podcasts on iTunes out of more than 500,000! With 1.1 million downloads each month it was a great opportunity to spread the word on the science ethical influence. Show host Mike Carruthers and I dove into interesting personal examples of ethical vs. manipulative approaches. Click here to listen to the show. #Influence

33. Jamming with Jason – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

It wasn’t long ago that I spoke with Jason Mefford, on Jamming with Jason, the #1 podcast in the world for internal auditors. With the publication of my book he invited me back to the show. In this podcast episode we discussed ways you can tap into Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. #Audit

32. How to be Awesome at Your Job – Key Psychological Principles for Ethical Persuasion

I was the 499th show on Pete Mockaitis‘s podcast How to be Awesome at Your Job. Pete started with an unusually question about my birthday – April Fool’s Day – then we took off from there. We had a heavy emphasis on ethical influence. Listen in to find out how influence can help you be awesome, or more awesome, at your job. #Influence

31. Unstructured – Brian Ahearn Helps us Influence PEOPLE

Eric Hunley had me on as a guest the day after I left my corporate job last year. He invited me back on the show this summer to talk about my book Influence PEOPLE. Eric really understands the principles of influence so we got deep on the application of the psychology in everyday situations. Unstructured is a great podcast to follow because Eric has a wide variety of guests and informal conversations. #Influence

30. Conversations with Phil – Ethically Influencing PEOPLE

 Phil Gerbyshak reach out to me after Dorie Clark recommended my book. Phil is a great host because he’s inquisitive, high energy and so positive. We spoke about how to ethically influence people and I shared a story that changed the course of my career and life. Listen to this episode to hear my story and learn more about the science of influence. #Influence

29. Closing the Gap – What it Means to Influence PEOPLE

Chris Cline  hosts this podcast on behalf of Westfield Insurance. The podcast is intended for insurance agent and agency owners but it has great appeal to all small business owners. During this episode Chris and I spoke about influencing people ethically and how that differs from manipulation. #Insurance

28. Sell With A Story – Influence vs. Manipulation

Paul Smith, author of Sell with a Story and Lead with a Story invited me on his Sell with a Story podcast to discuss the difference between ethical influence and persuasion. Paul had some interesting views and questions for me. We also touched on the severn principles of ethical persuasion during our 30 minute discussion.  Click here to listen in on our conversation. #Influence

27. The 3X Value Growth Podcast – What it Means to Influence PEOPLE

Kerri Sallis is the host of the 3X Value Growth Podcast. She helps small and medium sized businesses significantly increase their sales growth and value. During the podcast we spoke about how to Influence PEOPLE. Listen and you’ll learn the importance of Influence in sales and negotiations, determine what it means to influence people, and discover how to influence people using the science of persuasion. #Sales

26. The Networking Rx Podcast – Revealing Social Science in Networking

I was a repeat guest on Frank Agin‘s AmSpirit Networking Rx podcast. Frank’s focus for his audience is normally networking. However, during the the podcast we talked about my book Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. We spent a good bit of time on ethics and I shared a story about why the word “manipulation” changed the course of my career and life. Listen to find out why. #Networking

25. The Corporate Middle Podcast – The Practical Application of Influence

Donald Meador invited me back on The Corporate Middle to talk about my new book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. We focused on the practical application of different influence approaches for managers and supervisors including how to be more persuasive over email and why being friendly with your team makes your more influential. Catch the podcast here. #Influence

24. Behavioral Grooves – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

I had the honor of being the first repeated guest on the Behavioral Grooves podcast where Kurt NelsonTim Houlihan and I spoke about my new book Influence PEOPLE. We dove into the Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. In addition to covering a lot of ground we laughed and even talked about music and the impact the right tunes can have on an audience. This is one you don’t want to miss! #BehavioralEconomics

23. American Negotiations Institute – How to Influence PEOPLE

Kwame Christian is an attorney who specializes in negotiation and persuasion. He invited me back on the show to talk about some specific components from my book Influence PEOPLE. We spent a good bit of time talking about how the principle of liking works and how to naturally weave it into conversation. How to be viewed as an expert and ways to use the contrast phenomenon were also on our discussion agenda. Click here to listen to our 30-minute conversation. #Negotiating

22. Innovative Leaders Co-creating Our Future – Authentic Persuasion as a Key to Success

Third time was a charm! I was a guest on Maureen Metcalf’s Voice America show twice in 2015 and she had me back on recently to talk a little about my new book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Click here to listen to our conversation. #Leadership

21. The Brainfluence Podcast – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

Roger Dooley extended a second invite to be a guest on the Brainfluence podcast to discuss my new book Influence PEOPLE. In the 30-minute conversation Roger and I discussed parts of the book and real-world application of Robert Cialdini’s principles of influence. Click here to listen. #Marketing

20. The Sales Experience Podcast – Ethical Persuasion

Jason Cutter, the Transformational Sales Guy, invited me to be a guest on his podcast. We covered a lot of ground in 40 minutes! Topics included: ethical persuasion, building rapport, why intention matters, overcoming objections and closing the sale. Listen and learn. #Sales

19. The Business Blast Podcast – How do you Influence PEOPLE

Tyler Wagner and I spoke about how to Influence PEOPLE throughout the sales process. This is part of his authors unite series. Tyler has a very laid back, conversational approach I think you’ll enjoy. To listen click here. #Influence

18. Work Life Balance – The Psychology of Persuasion and my new book Influence PEOPLE

I met Rick Morris in Arizona when he attended the Principles of Persuasion workshop. He invited me to be a guest on his show to talk about the psychology of persuasion and my new book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. We had a great discussion, especially around the ethics of persuasion. Click here to listen to the show. #Influence

17. The Corporate Middle Podcast – How to Be More Persuasive

I met Donald Meador, the author of Surrounded by Insanity: How to Execute Bad Decisions, in Arizona when he attended The Principles of Persuasion Workshop. After reading his book and discussing our backgrounds in corporate America he invited me on the podcast to share some practical ideas on bringing persuasion into the workplace to get better results. #Influence

16. Jamming with Jason Podcast – Avoiding Resistance Using the Principles of Influence

I spoke with Jason Mefford, the Rock Star and founder of Medford Associates. Jason works closely with auditors so we discussed the resistance auditors experience from clients on a regular basis. During the podcast I shared how using the six principles of influence can help auditors, and anyone else, build relationships, overcome objections, and get people take action. #Audit

15. The Networking Rx Podcast – Revealing Social Science in Networking

Frank Agin is the founder of AmSpirit, a networking organization. Frank lives and breathes networking and does so the right way. He reached out to me and we quickly formed a friendship that’s been helpful for both of us. During this short podcast we talked about how using the psychology of persuasion can help your networking effort. Frank has written several books including Foundational Networking and LinkedWorking. #Networking

14. The Very Visible Business Podcast – The Science and Art of Influence

I began listening to David Avrin’s podcast because I worked with his brother Doug for many years. David is an international speaker on marketing and customer service. He’s written several books including Visibility Marketing, Why Customers Leave, It’s Not Who You Know, It’s Who Knows You. In this 40-minute episode David and I cover persuasion, pre-suasion, ethical influence as opposed to manipulation and a number of other things. If you’re looking for thought provoking guests and interviews subscribe to David’s podcast after listening to our discussion. #Marketing

13. The Brainfluence Podcast – Applying Cialdini Principles in the Real World

I had the pleasure of meeting Roger Dooley on a trip to Austin, Texas. I’d read his book, Brainfluence, and followed his podcast for years so it was a real treat to have dinner together. I was honored that he asked me to be a guest on his podcast because, not only does it go out to about 50,000 subscribers, he’s interviewed some of the giants of social psychology and behavioral economics including Robert Cialdini, Dan Ariely, John Barth and BJ Fogg. In this 30-minute episode Roger and I discussed the real-world application of Cialdini’s principles of influence in everyday situations. If you want to learn more about neuromarketing I suggest you subscribe to Roger’s podcast after listening to my interview. #Marketing

12. Behavioral Grooves – The Heart of Reciprocity

I was a guest in the “studio” for the Behavioral Grooves podcast where hosts Kurt Nelson and Tim Houlihan and I spoke about the practical application of the principles of persuasion, what is manipulation and how can we pre-suade. They were so much fun to speak with and it comes through in the podcast. Make sure you listen to their take away items at the end. #BehavioralEconomics

11. Unstructured – The 7 Principles of Influence

Eric Hunley, founder of Unstructured, invited me to be a guest to talk about the principles of persuasion. Unstructured is all about dynamic informal conversations. In addition to the seven principles we talked about how to defend yourself against those who might use them on you in an unethical manner. #Influence

10. Copy that Pops – The Psychology of Persuasion for Entrepreneurs

Laura Petersen, founder of Copy That Pops, and I spent more than an hour talking about the principles of influence and how they can be use in by entrepreneurs. You’ll also want to listen because for the first time on a podcast I talked about the principle of unity. #Marketing

9. Innovative Leaders Driving Thriving Organizations – Reciprocity and Liking

Leadership expert Maureen Metcalf invited me to be a guest on her show to talk using liking and reciprocity as key elements in the larger field of persuasion. Click here to listen to some in-depth details on how to ethically engage these principles to move people to action. #Leadership

8.Innovative Leaders Driving Thriving Organizations – Authentic Persuasion as a Key to Success

Authentic persuasion is a critical skill for leaders moving their organizations into the future. Listen to this episode as Maureen Metcalf and I talk about why applying persuasion is so important for your professional success and personal happiness. #Leadership

7. Communication Nation – Communication and Influence

Communication expert Jill Schiefelbein interviewed me on her podcast Communication Nation. The focus of our discussion was influence in the communication process and how it’s a key driver for professional success and personal happiness. #Influence

6. DiamondMind Enterprises – The Cialdini Method

Tom Rosenak, owner of DiamondMind Enterprises, LLC, was curious to learn more about the principles of influence and their application in insurance. Click here to join us for our 40-minute discussion. #Insurance

5. The Clearly Influential Podcast – Become an Effective Influencer

Sandy Donovan and I spoke about scientifically proven strategies that you can use to hear “yes” more often and reduce the resistance you get from others. During the show we discussed those strategies and several more that can help you be more influential. Click here to listen and learn. #Influence

4. American Negotiations Institute – The 6 Principles of Influence

Kwame Christian, an attorney who specializes in negotiation and persuasion, interviewed me about the principles of influence. During this conversation I shared six simple, but powerful, tools of influence that you can use in your next negotiation, conflict resolution, email, text. They can also help with conversations with your child, teenager, spouse, or significant other. Click here to listen to this half hour conversation. #Negotiations #ConflictResolution

3. Applied Curiosity Lab Radio – How You Can Get Anyone to do Anything

Becki Saltzman, author of Living Curiously, invited me on her show because she was curious about influence. The science of influence is crystal clear … so why we continue to get it so wrong? Given that the vast majority of our communication involves some attempt to influence, persuade, sell, convince, cajole, entice, or arouse, shouldn’t we learn how to do it well? Here’s your chance! Start listening to our in-depth conversation on Apple. #ScienceOfInfluence #salestraining #persuasion

2. Hard Court Lessons – Influence and Persuasion Interview

Audley Stephenson, Deputy Commissioner at National Basketball League of Canada, asked me to join him on Hard Court Lessons to talk a bit about influence in leaderships. Check out this 25-minute dialogue. #Influence

1. Influence Insider – Interview with Cialdini Certified Influencer

Paul Hebert, Senior Director of Solutions Architecture at Creative Group, Inc., and I talked for more than an hour about the principles of influence and their daily use. Start learning now. #Influence