What is Persuasion?

It’s more than changing hearts and minds, it’s about changing behavior.
Whether you want someone to buy from you, approve your project, get a promotion, or
just get your kids to do their homework,
persuasion is a skill that can help you achieve your goals.

We Need People…

Jack Welch, former CEO of General Electric, said, “Nearly everything I’ve accomplished in life has been with other people.” It didn’t matter how good his vision or strategies were if he couldn’t persuade people to execute. People are vital to your professional success and personal happiness so understanding how to ethically influence people is an essential skill.

But There’s a Catch…

Okay, you need people but things aren’t always so easy. Dale Carnegie, author of How to Win Friends and Influence People, told the world more than 80 years ago, “Dealing with people is the biggest challenge you will face, especially if you’re in business.” You need people but they’re your biggest challenge. This is why understanding how to ethically persuade is critical to your professional success and personal happiness!

Three Hours a Day!

In To Sell is Human, Daniel Pink cites a survey of more than 7,000 business people when he wrote, “People are now spending about 40% of their time at work engaged in non-sales selling – persuading, influencing, and convincing others in ways that don’t involve anyone making a purchase.” This means the average worker spends more than three hours a day trying to persuade others. If you’re going to spend that much time on one activity doesn’t it make sense to learn how to do it well?

Persuasion is a Skill

Persuasion is a skill that can be learned, practiced, and perfected. My focus is teaching you how to use the principles of ethical influence to change people’s behavior. Watch the video below from Robert B. Cialdini, Ph.D., and Steve Martin, CMCT, for a short overview of these psychological principles.

Learn How to Influence People

I’ll teach you the science of persuasion and how to apply that knowledge to ensure your professional success and personal happiness. Whether you’re looking for a speaker at your next event, one-on-one coaching, consulting or training, I’m ready to help you and your organization. Contact me today and we’ll explore how we can begin working together.