Persuasive Selling

for Relationship Driven Insurance Agents

The #1 new release in Amazon’s Casualty Insurance and Property Insurance categories!

According to author and sales trainer Brian Tracy, “Selling is the process of persuading a person that your product or service is worth more to him or her than the price you’re asking.” Persuasive Selling not only teaches you the psychology of persuasion, it shows you how to apply it at every step in the sales cycle and with different personality styles.

The book dovetails with Brian’s LinkedIn Learning courses on Persuasive Selling and Advanced Persuasive Selling: Persuading Different Personality Types. But, the book takes you further because you’ll learn what it means to be Listening STARS, see insurance specific examples throughout, and you’re given case studies. The book also serves as the basis of the one day Persuasive Selling Workshop which can be delivered in person or virtually.


What are insurance professionals saying about Persuasive Selling?


Persuasive Selling is a rare find, uncomplicating the intricate process of relationship sales with streamlined principles of human psychology. It’s a gem.”

– Robert B. Cialdini, Ph.D., author of Influence Science and Practice and Pre-suasion: A Revolutionary Way to Influence and Persuade




Your basic recipe in this book is how to have winning relationships. Certainly influencing people is part of that for many roles, but Brian’s message is as important to a spouse, parent, child, bricklayer, janitor, lawyer, etc, as it is to someone selling insurance.”

– Dean Hildebrandt, President, Assurex Global




The book is fantastic! Lots of relevant information and advice for a young producer in our business. I enjoyed very much the personal and anecdotal perspective.”

– Rick Miley, Chairman & CEO, BroadStreet Partners





“Brian Ahearn does a masterful job of grabbing your attention and keeping it right from the start. This book should be a primer for every new agent and producer that gets into insurance. It takes you beyond the typical reading of a book which might give you an idea or two, and catapults the reader into a roadmap for applying influence on a daily basis and making it foundational to your future and ongoing success!”

– Steve Berry, President, New England Region, Main Street America Insurance





Influence PEOPLE

Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

Influence PEOPLE was written with you in mind. If you’re like most people I speak with, you don’t want to wade through highly technical or academic material. You want practical ideas you can put into practice immediately in order to enjoy more success at the office and happiness at home.

Influence PEOPLE explores the science behind the influence process—what drives people to take the actions you want them to take, without manipulation or trickery. Throughout the book you’ll learn how to influence people in the workplace, at home, and during social interactions.

Influence isn’t about changing people’s minds or simply convincing someone what you want them to do is right. It’s much more than that; it’s about changing people’s behavior. Positive thoughts, and even agreement from others, only go so far—and seldom lead to a change in behavior. This book will help you bridge the gap between good intentions and actions. Order your copy today!


Accolades for Influence PEOPLE


Named on of the 100 Best Influence Books of All Time by Book Authority! As featured on CNN, Forbes and Inc – BookAuthority identifies and rates the best books in the world, based on public mentions, recommendations, ratings and sentiment.

Reached #1 in the Casualty Insurance category on Amazon.

Made the top 10 in Amazon’s Insurance category.

Cracked Amazon’s top 50 in Sales & Selling.

One of Amazon’s Top-Ranked Marketing Books of 2019,



What other authors saying about Influence PEOPLE


Influence PEOPLE is a treasure trove of instructive and entertaining personal accounts, informative research results, and extraordinarily useful tips for becoming consistently more influential. It shouldn’t be missed.”
Robert B. Cialdini, Ph.D., President, INFLUENCE AT WORK and author of Influence: Science and Practice and Pre-suasion: A Revolutionary New Way to Influence and Persuade



“Brian has written a fantastic book that breaks down what can be a daunting subject for some to take to task. His words are concise, clear, and succinct in a way that makes his concepts easy to understand. It just shows how many of us need to hone our skill of persuasion whether we are aware of it or not!
Dorie Clark, Harvard Business Review Contributor, Keynote Speaker, author of Entrepreneurial You, Stand Out and Reinventing You



“If your professional and personal success is dependent on getting others to say Yes to you — which it is by the way — then the obvious question is how? Brian Ahearn’s Influence PEOPLE doesn’t provide a single response, but rather a series of compelling answers. Importantly, they are all as practical and actionable as they are rooted in solid scientific evidence. 5 Stars!”
Steve Martin, New York Times bestselling co-author of Messengers! Who We Listen To, Who We Don’t and Why, Yes! and The Small Big



Influence PEOPLE takes the science of influence out of the academic realm and makes it something you can easily use in the real world. Brian provides a ton of outstanding ideas that will help you enjoy more success at the office as well as peace and happiness at home. If you want to be more influential with everyone you meet, pick up your copy today!”
Mike Figliuolo, Managing Director of thoughtLEADERS and author of One Piece of Paper, Lead Inside the Box and The Elegant Pitch



“Brian Ahearn’s new book has its roots in science but is highly readable and endlessly practical. Influence PEOPLE is packed with bite-size stories and nuggets of actionable advice. Anyone who wants to influence or persuade others should read this book.”
Roger Dooley, author of Friction and Brainfluence



“Fantastic, enjoyable, and VERY helpful wisdom for anyone in sales and/or leadership, and really, anyone who wants to master the art of influencing and persuading effectively…and ethically. In other words, if you’d like to be able to elicit agreement and attain more cooperation from others — in a way that benefits everyone involved! — this book will equip you to do that more effectively than you may ever have imagined possible.
Bob Burg, Hall of Fame Keynote Speaker, Bestselling Coauthor of The Go-Giver and Go-Giver Book Series