Entries by Brian Ahearn, CMCT®

Influencers from Around the World – I Can vs I Did

Most of you long time readers of Influence PEOPLE know Hoh Kim because of his many guest posts to the Influencers from Around the World series. Hoh is also a Cialdini Method Certified Trainer (CMCT) and has his masters in communication from Marquette University. You can find out more about Hoh by visiting his website, The […]

Does Your Audience Know You’re an Authority?

Earlier this year I spoke at The Ohio State University to a few dozen business coaches where I shared some insight on Robert Cialdini’s principles of influence and their application to the coaching process. In this short video I briefly explore the principle of authority, which tells us people look to those with superior knowledge […]

PEOPLE – What is Ethical Persuasion?

Influence PEOPLE – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Can we persuade others in an ethical manner? My nephew Max asked me about that a while ago and that prompted this series of posts on PEOPLE. We’ll explore the ethics of influence this week in the last article of this series. […]

PEOPLE – Persuasion Can Have a Lasting Impact

Influence PEOPLE – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Can persuasion really have a Lasting impact on the people we interact with? We’ll explore this aspect of influence this week. I’d like to start with a personal story. When I was in college I was really into weightlifting. I was the […]

PEOPLE – What Does it Mean to Persuade?

In recent years there’s been a proliferation of books and blogs on the subject of influence and persuasion. Some are quite good but many are nothing more than a rehash of Dr. Robert Cialdini’s material. Another problem is this; what some people call influence or persuasion is nothing more than vague advice without any basis […]

PEOPLE – There are Opportunities

Here’s one of my favorite questions to ask audiences, “How many people have purchased a new car in the past year?” Usually several hands go up so I’ll ask someone with their hand up, “After you bought your new car did you happen to notice it on the road more?” There’s usually a smile, sometimes a […]

PEOPLE – Use Persuasion Everyday

Wouldn’t you agree that much of your professional success and personal happiness depend on getting others to say “Yes” to you? When I speak to groups I like to start with that question. I’ve never had someone say “no” or challenge me on it because people know it’s true. I’m not telling you getting someone […]

PEOPLE – It’s Powerful Stuff

I’ve been blogging for more than three and a half years now. I chose the name Influence PEOPLE because we don’t persuade things. No matter how good you or I become at persuading, we can only persuade people, not things. In addition to that idea I specifically chose PEOPLE because it stands for Powerful Everyday […]

How is the Wealth Pie Divided?

I read an article in The Atlantic recently that was a bit shocking and eye-opening, titled “Americans Want to Live in a Much More Equal Country (They Just Don’t Realize It).”  The article focused on people’s ideal, actual estimate, and the reality of how American wealth is divided up amongst the population. Let’s suppose there are 100 […]

Influencers from Around the World – Treat Your Reputation Like Gold

  The September Influencers from Around the World post comes all the way from down under, from Australia’s only Cialdini Method Certified Trainer Anthony McLean. Anthony just started a new venture called Social Influence Consulting Group. You can connect with Anthony on Facebook, LinkedIn and Twitter. Brian, CMCT influencepeople  Helping You Learn to Hear “Yes”. Treat Your Reputation Like Gold!   […]