Entries by Brian Ahearn, CMCT®

A Wealth of Information Creates a Poverty of Attention!

Multi-tasking is a fallacy. Despite what you might believe, our brains cannot consciously focus on multiple tasks. Studies show when you try multi-tasking you’ll take longer and make more mistakes than you would have if you’d tackle one thing at a time. Sure, you can walk and talk but walking doesn’t take conscious thought most […]

Human Resources Respond to Human Psychology

If you’re a human resources professional you know you have a tough job, one that comes with huge responsibilities. Your decisions impact entire departments, divisions and often the whole organization. Those decisions include setting corporate policy for paid time off, merit increases, education reimbursement, retirement savings and the biggie today – health insurance. The larger […]

It’s The Economy, Stupid

A theme for Bill Clinton’s 1992 presidential campaign was, “It’s the economy, stupid.” Have you ever paused to consider what skills you need the most in daily life? Which will get you ahead at work? Which ones you use more than others? This post is intended to open your eyes to one that’s used every day but seldom […]

A Huge Life Change is Upon Me!

I have some exciting news to share – I’ve decided to leave State Auto after 29 years to pour my heart and soul into Influence PEOPLE on a full-time basis. November 16 will be the last time I walk out of 518 East Broad Street as an employee. This is one of the biggest decisions […]

Just Because Something Doesn’t Grab You by the Grey Matter Doesn’t Mean It Doesn’t Matter

Because I spend so much time studying and teaching persuasion certain things catch my attention more than the average person. But, just because something doesn’t grab you by the grey matter doesn’t mean it doesn’t matter. What I’m saying is this; even when something doesn’t register in your conscious, if it hits your subconscious it […]

Why is it so hard to…

Have you ever wondered why it’s so hard to…do certain things and not do others? It’s a good bet that a lot has to do with psychology and conditioning. Your rational brain might be telling you one thing but something deep inside is prompting you in another direction. For example, why is it so hard […]

What We Believe Affects How We See Reality

Over the past month one of the best coaches in college football, Ohio State’s Urban Meyer, has been in the news regarding allegations of what he knew and didn’t know about domestic abuse from one of his former coaches. Although I’m a big Ohio State fan I’ve not followed the story so closely as to […]

10 Observations from the Other Side of the Pond

 On August 2nd Jane and I left for a trip to Scotland and Ireland. It was to celebrate our 30thwedding anniversary and we were gone for nearly three weeks. If you’ve been reading Influence PEOPLE regularly then you know this led to a short hiatus from my blog writing so we could focus on each other […]