Entries by Brian Ahearn, CMCT®

Let’s Talk about the Elephant in the Room

Have you ever been in a situation where there was an elephant in the room but nobody acknowledged it? The term “elephant in the room” is used to describe a situation or problem that exists and everyone knows about it but is unwilling to deal with it. But, what if people really missed the elephant […]

Are You Ever Really Past Your Past?

Have you ever observed a friend who reacted in a certain way and it was apparent his reaction had to do with something from his past? Maybe your friend was unable to make a commitment and you know it’s because of past relationship where he was burned. Or perhaps you knew someone who was afraid […]

Before You Know It

I read a lot and for the most part the books I read are good. Every now and then I come across one that’s so good it needs to be shared. Before You Know It: The Unconscious Reasons We Do What We Do by John Bargh, PhD, is one of those. As the subtitle indicates, Before […]

PAVE Your Way to Success in 2019!

If you’re like many people then you’ll be making New Year’s resolutions and if you’re like most people you’ll break your resolutions within a week or two. According to one study, more than half the people who make resolutions are confident of achieving them, yet barely more than 10% do so. That’s unfortunate because most […]

The Greatest Salesman Who Ever Lived

I’ve shared variations of this post in the past. Because it’s Christmas Eve I thought it appropriate to share it again. Enjoy! Santa Claus is the greatest salesman who ever lived! Why do I assert that Santa is the ultimate salesman? To start, he has a couple of success stories most of us can’t compete with. […]

A Skill Displayed at Birth

Our daughter Abigail turned 23 years old this month. It’s hard to believe because I still remember standing at her crib thinking, “I can’t believe you’ve been with us for 100 days.” And here we are more than 8,300 days later! As I reflected on her birth it occurred to me that persuasion is a […]

There Were Three Frogs on a Log

There were three frogs on a log and one decided to jump off. How many were left? If you’re like most people you thought to yourself, “Two,” but you’d be wrong. You see, there’s a difference between deciding and doing. That riddle was first posed to me by John Petrucci. John was a coworker at […]

Amazon or Amazing? I Missed It, Did You?

Look at the picture. Is it Amazon or just Amazing? Maybe it’s neither. I missed it at first, did you? When we received the marketing piece in the mail I thought it was from Amazon. My wife did too, until she opened it. When we opened the marketing piece we saw ads for cars from […]