Entries by Brian Ahearn, CMCT®

Influence is all about PEOPLE

When it comes to influence it’s all about PEOPLE. After all, you can’t persuade things. No matter how persuasive you are, you can’t persuade your lawnmower to start on a hot summer day and cut the grass. However, if you’re good you might persuade your spouse, significant other or child, to start the lawnmower and […]

BIG NEWS…It’s Finally Here!

BIG NEWS…Influence PEOPLE the book is now available for pre-order! Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical is available for pre-ordered at Amazon, Barnes & Noble and most other online book providers with a delivery date of August 20. Please note; if you order the paperback version it might say “Out of […]

Take A Look At This Persuasive Marketing Piece

I still get lots of junk mail. I’m sure you do too. I usually glance at it mostly to see if any is effective. Most isn’t but every now and then I come across a persuasive marketing piece. A few weeks ago, I received something from Amica Insurance about auto insurance. The mailer did several […]

LinkedIn Learning – A New Course Coming Soon!

As I type this I’m in Carpinteria, CA, formerly home to Lynda.com, now LinkedIn Learning. This is my fourth time here to film a course. Advanced Selling: Persuading Different Personality Types will be released this fall. Working with LinkedIn is like you might imagine a cutting edge tech company to be. As soon as yo […]

Influence PEOPLE: the book – Ethical

In August my first book will be available in eBook and paperback online at Amazon.com, Barnes & Noble and other outlets. Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical was written to give you practical, real-world ideas on how to use the science of influence. The goal is to help you enjoy […]

Influence PEOPLE Quarterly Newsletter

Wow, 2019 is now half over. I hope it’s going well for you on a professional and personal level. Thanks for giving me a few moments of your time and attention. I have exciting news to share…my first book comes out next month! Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical will be available on Amazon in […]

Today Will Be A Good Day Because…

Do you believe in mantras or affirmations? I didn’t for a long time but I’m a believer now. I’ve seen the benefits firsthand and science supports how they can impact you. Each day at 5 am a message pops up on my phone that reads: This is the day the Lord has made. I will […]

An Elephant Never Forgets!

“An elephant never forgets,” might be a familiar saying to you. Parents often use the fun visual to motivate children to do their homework. But, do elephants really have good memories? They do according to elephant ecologist Stephen Blake, from the Max Planck Institute for Ornithology. That’s because, weighing more than 10 lbs., elephant brains […]

Peer Pressure – None of Us Fully Escapes It

When you were a kid did your parents ever say, “If everyone decided to jump off the Golden Gate Bridge would you?” Okay, perhaps they used something other than the famous bridge as an example but you get my point. They were trying to warn you against mindlessly going along with the crowd. Their concern was even greater when […]