Entries by Brian Ahearn, CMCT®

Winner-Take-All: Small Changes, Big Differences

If you’re a sports fan then you know the margin between victory and defeat can be extremely small. When it comes to victory it’s often the case that small changes, seemingly insignificant decisions in the moment, can make a big difference when it comes to winning or losing. Here are a few examples: It’s not […]

Let’s Talk about the Elephant in the Room

Have you ever been in a situation where there was an elephant in the room but nobody acknowledged it? The term “elephant in the room” is used to describe a situation or problem that exists and everyone knows about it but is unwilling to deal with it. But, what if people really missed the elephant […]

Are You Ever Really Past Your Past?

Have you ever observed a friend who reacted in a certain way and it was apparent his reaction had to do with something from his past? Maybe your friend was unable to make a commitment and you know it’s because of past relationship where he was burned. Or perhaps you knew someone who was afraid […]

Before You Know It

I read a lot and for the most part the books I read are good. Every now and then I come across one that’s so good it needs to be shared. Before You Know It: The Unconscious Reasons We Do What We Do by John Bargh, PhD, is one of those. As the subtitle indicates, Before […]

PAVE Your Way to Success in 2019!

If you’re like many people then you’ll be making New Year’s resolutions and if you’re like most people you’ll break your resolutions within a week or two. According to one study, more than half the people who make resolutions are confident of achieving them, yet barely more than 10% do so. That’s unfortunate because most […]

The Greatest Salesman Who Ever Lived

I’ve shared variations of this post in the past. Because it’s Christmas Eve I thought it appropriate to share it again. Enjoy! Santa Claus is the greatest salesman who ever lived! Why do I assert that Santa is the ultimate salesman? To start, he has a couple of success stories most of us can’t compete with. […]

A Skill Displayed at Birth

Our daughter Abigail turned 23 years old this month. It’s hard to believe because I still remember standing at her crib thinking, “I can’t believe you’ve been with us for 100 days.” And here we are more than 8,300 days later! As I reflected on her birth it occurred to me that persuasion is a […]

There Were Three Frogs on a Log

There were three frogs on a log and one decided to jump off. How many were left? If you’re like most people you thought to yourself, “Two,” but you’d be wrong. You see, there’s a difference between deciding and doing. That riddle was first posed to me by John Petrucci. John was a coworker at […]