Entries by Brian Ahearn, CMCT®

Quarterly Newsletter

Well now, that was an interesting second quarter! Just a few weeks into March and most of the country, and world, started to lockdown because of Covid-19. As if a worldwide pandemic wasn’t enough, next came the death of George Floyd, Black Lives Matter, protests and civil unrest. Covid seems to be resurgent and Americans are […]

When the Journey Becomes Better than the Destination

My high school football coach, Todd Alles, said many times during our playing days, “You’re gonna learn a lot about life playing this game!” That didn’t mean much to a bunch of 15-18 year olds sweating in the hot August sun during two-a-day practices. In fact, if memory is correct, we were probably thinking, “Yea, […]

I love you, but…

If you’ve ever heard, “Honey, I love you but…”, you know “I love you” was a set up and the hammer is about to fall! Have you ever considered the power of the word “but”? It’s powerful because it negates almost everything that comes before it. When it comes to persuasion I remind people – […]

Intent on Grace

One of my sisters-in-law used to be an attorney, a litigator. I remember her telling me one of the hardest things to prove in law is intent. It may not be hard to establish with certainty what happened in a particular case, but determining someone’s state of mind, their motivation, was much more difficult to […]

One of the Best Influence Books of All Time!

Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical was written with you in mind. If you’re like most people I speak with, you don’t want to wade through highly technical or academic books to learn. You want to know what you can do right away in order to enjoy more success at […]

Persuasive Zoom Events

In a recent mastermind meeting I shared some reasons I felt I was having success using Zoom in my training and speaking business. That’s when Dave Saliaris commented that he didn’t know anyone who put so much effort into preparing for the events beforehand. I took that as a big compliment because I practice what […]

A Path to Real Change

There’s been lots of talk about a “new normal” when we emerge from the Covid-19 quarantine. Some people long to go back to the way things were just prior to the pandemic. That’s understandable because in the United States unemployment was near all-time lows, the stock market was at record highs and the economic outlook […]