Entries by Brian Ahearn, CMCT®

When a Cookie is More than Just a Cookie

Have you ever stayed at a DoubleTree Hotel? If you have, then no doubt you received a cookie when you checked in at the front desk. And it wasn’t just any cookie, it was a warm chocolate chip cookie presented to you in a bag that read: This delicious chocolate chip cookie is our way […]

Hard Thinking is Like Your Mind Doing Sprints

“Thinking is some of the hardest work there is, which is probably the reason so few engage in it.” – Henry Ford, Founder of the Ford Motor Company I suspect if you’re reading this you don’t have a physically demanding job. By that I mean, you’re probably making your living more with your brain than […]

The 7%, 38%, 55% Myth Still Persists

Five years ago, I wrote a post offering up an apology to Albert Mehrabian, Ph.D. for unknowingly misrepresenting his work. It’s time to revisit the subject because the 7%, 38%, 55% myth still persists. I recently attended an event where I heard a professional speaker and once again Dr. Mehrabian’s work was misrepresented. In this case the […]

Influence PEOPLE: The Book – Reciprocity

In early April I shared a little from a book I’m working on. To build a more excitement I thought I’d share another short section from Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, which will be available this summer. Principle #1 – Reciprocity “You can get everything you want in life, if […]

What Do These Have in Common?

What do these seven things have in common? Brass name plate House with a white picket fence Family playing a game Ancient map of the world Giant orange work glove Airplane flying by Golf clubs, tennis racquet and a basketball If you put them together they form a slightly weird, but memorable word picture, and […]

Stop! I mean, Go! Confused?

Mixed signals cause a lot of confusion. In business confusion in communication often leads to errors, delays and lost opportunities. It’s like telling someone to stop, then go, then stop. Do that and they will be confused. “But I thought you want me to…?” This was top of mind recently when I was working on […]

Luck is Where Preparation Meets Opportunity

Like so many people, a coach had a huge impact on my life. For me that person was Todd Alles, the head football coach at Dublin during my high school years. Among the many things he said that stuck with me was this – “Luck is where preparation meets opportunity.” Whether or not we want […]

Fake Influence – It’s Manipulation

No doubt you’re familiar with the term fake news. Faking it isn’t limited to the news. Fake influence is a real thing, it’s growing and it hurts everyone. Would you loan money to someone you believed had a big bank account? It’s probably a sound business decision to do so because you assume they have […]

The Madness of People – Our Irrational Selves

“I can calculate the motion of the heavenly bodies, but not the madness of people.”  – Sir Isaac Newton I came across this quote while reading Robert Greene’s latest book, The Laws of Human Nature. Greene has authored many books including The 48 Laws of Power and The 33 Strategies of War. All are excellent reads […]

Influence PEOPLE: The Book – Mental Shortcuts

As I’ve transitioned from corporate America to Influence PEOPLE much of my time has been spent finishing a book I started years ago. Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical should be available online by the end of June. To start building anticipation I will share some excerpts in the […]