Entries by Brian Ahearn, CMCT®

Just Okay Is Not Okay

Commercials are designed to move consumers to action. One commercial caught my attention recently because it made me laugh. AT&T’s Just Okay Is Not Okay shows a concerned couple in a hospital room waiting to meet the surgeon. They ask if the nurse has ever worked with the doctor. The nurse replies, “Oh yea, he’s […]

2 Books Radically Changed How I Present

Speaking in public can make or break your career. Why? Because it won’t matter how good your idea, product or service is if you can’t get buy-in from your audience. If you don’t know how to hook an audience not only do you lose, so does everyone who might have benefitted from your great idea, unique […]

Quarterly Newsletter

It’s hard to believe 2019 is over and we’re into 2020. I hope 2019 was great for you on a professional and personal level. It was for me and I look forward to an even better 2020. I hope you do too. As always, I appreciate you giving me a few moments of your time to catch you up on what’s […]

PAVE the Way for New Year’s Resolutions

The following is a chapter from my new book Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. The book explores the practical application of the psychology of persuasion. This chapter is particularly appropriate for this time of year. I hope it helps you start 2020 the right way. If you’re like […]

What Goes Around Comes Around: Dysfunctional Politics

If you’ve read my blog for any length of time you’ve probably seen me mention that last election I didn’t vote for Hilary Clinton. I didn’t vote for Donald Trump either. I found both candidates distasteful for many reasons and was not going to succumb to “the lesser of two evils.” Some people considered my […]

Truthfulness Matters…A Lot!

Ever since I was little I’ve been a truth teller. My mom used to joke that I couldn’t lie. I don’t recall telling the truth as something that was routinely hammered into my sister and me, so I’m not sure where my emphasis on the truth came from. And, despite a serious look I naturally […]