This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist in the world on the science of ethical persuasion. Brian is one of only a handful of people certified to lead the Moment Maker Workshop, which is based on Robert Cialdini’s New York Times best selling book Pre-suasion.
Brian’s passion is to help you achieve greater professional success and enjoy more personal happiness. He does this by teaching you how to ethically move others to action using the science of persuasion. Always looking to perfect his presentation skills, Brian regularly does improv comedy and some occasional acting. This enables him to have fast-paced, lively and engaging presentations.
A cum laude graduate of Miami University, Brian has been in the business arena for more than 30 years and training people for more than two decades. In addition to his influence, sales and leadership training, Brian has coached regional vice presidents, sales managers and field sales reps. Brian is a Chartered Property Casualty Underwriter (CPCU) and a Competent Toastmaster (CTM).
Writing and Training
Brian is a prolific writer. He was named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing. His blog has readers in 200 countries and was named one of the Top 30 Psychology Blogs of 2012 by the Online Psychology Degree Guide. He’s been cited in several books including Yes! 50 Scientifically Proven Ways to be Persuasive, The small BIG, and Introducing Persuasion: A Practical Guide.
His first book – Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical – came out in August 2019. Click here to buy your copy.
In addition to his writing, Brian authored the Lynda.com/LinkedIn Learning course Persuasive Selling which has been viewed by 60,000 people. Persuasive Coaching went live during the first quarter of 2019 and Building a Coaching Culture: Improving Performance Through Timely Feedback went online in April. Look for Advanced Selling: How to Persuade Different Personality Types in the fall of 2019