Quarterly Newsletter

Two Quarters Down, Two to Go! If we were a football or basketball team we’d have just come out of the locker room for the second half of the game. Whether we were up or down at the half, our coaches would have been talking to us about what went well in the first half, what could have been better, and most importantly, what we need to do the rest of the game in order to win.

I hope you see the parallel with what you do. You can’t do much about Q1 and Q2 now because they’re history. But, you can impact Q3 and Q4. I hope some of the resources I share in this newsletter help you achieve your 2022 professional and personal goals.



What’s Influence PEOPLE all about?

  •       Why – Help you enjoy more professional success and personal happiness.
  •       How – Teach you the science of ethical influence.
  •       What – Speak, write, train, coach, and consult.
  •       Who – Clients include leaders, salespeople, business coaches, insurance professionals, and attorneys.

Here’s What’s New…


I my spring newsletter I mentioned that I’m working on a book about my relationship with my father. It can be tough being raised by a Marine. I’m tentatively going with the title, His Story, My Story. I’ve sent drafts to quite a few Marines to gather their thoughts. I’m happy to report, the feedback has been excellent so far! My goal is to make the book a resource for the Marine Corps to give to Marines and their families. Hopefully reading it will lead to better relationships between Marines and their loved ones.

My other project has been the influence series I just concluded last week. Similar to my book The Influencer, the series was a story based approach to teach readers about influence. The story centers around Pat, a learning manager, and her former college basketball coach, Coach Smith. If you didn’t get a chance to read it, here’s the link to the opening. You’ll find links to all 15 installments at the end of each post. Next step is to work with my book coach, Barbara Grassey, to turn the story into a free eBook for anyone who is a current or future blog subscriber.


Seven new podcasts went online last quarter (how lucky) bringing the total available to 150 episodes. If podcasts are your thing, you can find links to all 150 shows on my website. If building better relationships is what you need right now then check out these two episodes:

  • My good friend Kwame Christian invited me back on his show Negotiate Anything (the #1 rated negotiations podcast in the world!) for a 4th time, making me his first 4x guest. I was honored. This time we talked about influence concepts from The Influencer: Secrets to Success and Happiness. We went deep on ethical influence vs. manipulation and how the principle of liking can all but remove manipulation from interactions. Click here to listen our conversation.
  • Melina Palmer is absolutely one of my favorite people! Her smile and laugh are infectious. She asked me to come back on The Brainy Business Podcast to talk about The Influencer and how to build better relationships. You don’t want to miss the one because it’s applicable to everyone. Click here to join the fun!

Best of…

More recommendations for you to read, listen to, and watch. No two people are exactly alike so you might not like or agree with some of my suggestions but I  encourage you to be open minded to anything that will stretch your thinking and challenge your assumptions.


Crossing the Chasm by Geoffrey Moore. Here’s another book I did an in-depth review of for a short course on the Emeritus learning platform. This book explores what it takes for organizations to move from early adoption of a product or service to mainstream adoption. It’s easy for consumers and end users to see new products or services and think their development was a no-brainer. However, getting products or services to that point has many more challenges than you probably realize. If you’re working on a new product, service, or way of doing things, this book is a must read. You’ll get very strategic, targeted advice that will up your odds of success tremendously.


Opinion Science is hosted by Andy Luttrell, an assistant professor of psychological science at Ball State University. I met Andy about 10 years ago when he was a grad student at The Ohio State University. I’ve been a guest on his show as have been people like Robert Cialdini, Dan Pink, Melina Palmer, Zoe Chance and many others in the field of social sciences. Andy is a Columbus native so we’ve had coffee and I can tell you firsthand, he’s a good guy. I enjoy the different angles he takes with guests so even if you’ve heard the folks just noted, you’ll get a different perspective from Andy’s interviews.


Poldark is a PBS drama series set in the late 1700s and early 1800s. Jane and I loved the show!  The storyline was intriguing and the scenery and costumes were stunning. Here’s a brief description from Wikipedia – “In 1783 Captain Ross Poldark returns from the American War of Independence to his home in Cornwall after three years in the army. Upon his return, he discovers his father has died, his estate is in ruins and in considerable debt, and his childhood sweetheart Elizabeth is engaged to his cousin Francis. He meets a young woman called Demelza and hires her as a maid but they fall in love and marry. Throughout the series, the story continues to follow the lives of Ross and Demelza, Elizabeth and Francis and George Warleggan while they deal with their marriages, lost loves, death, the birth of their children and war.”

Brian Ahearn

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An author, TEDx speaker, international trainer, coach, and consultant, he’s one of only a dozen people in the world personally trained by Robert Cialdini, Ph.D., the most cited living social psychologist on the science of ethical influence.

Brian’s first book, Influence PEOPLE, was named one of the 100 Best Influence Books of All Time by BookAuthority. His follow-up, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller. His new book, The Influencer: Secrets to Success and Happiness, is a business parable.

Brian’s LinkedIn courses on persuasive selling and coaching have been viewed by more than 500,000 people around the world!

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