Starting with the next paragraph is the opening to my book Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. If you’ve not gotten your copy yet I hope a quick read this week will stimulate your appetite for more. The book is available in eBook and paperback on Amazon, Barnes & Noble and other online book retailers. Last last month I recorded the audio version so if that’s your preferred learning route keep an eye out for it on Audible in January.
Professional Success and Personal Happiness
Much of your professional success and personal happiness depends on getting others to say Yes to you. Do you believe that? I’ve certainly found that to be the case in life. My business career started in the insurance industry immediately after college and I quickly learned my value to my employer was contingent on my ability to make good business decisions. But, no matter how good I thought my decisions were, I always had to convince someone else what I was proposing was the right course of action – a customer, my manager, the field associates I trained, someone in “the home office” and more! Bottom line, I needed to persuade others my ideas would help grow the business profitably.
After marrying Jane and starting a family, I began to see persuasion was helpful on a personal level because I saw how it could lead to more peace and happiness in our home. Wouldn’t it be nice to know how to communicate with your kids – especially teenagers – with less friction while dramatically increasing the odds of hearing Yes? Avoiding the pushback that so often comes with adolescence can make for a more peaceful, happy home.
If you agree getting to Yes will help your professional success and personal happiness, then this book is for you because you’ll learn the mental shortcuts people use to make quick decisions. This is especially important in the information and marketing-overloaded society we find ourselves in. In this book you’ll learn how people think and behave. More importantly, you’ll find concrete examples to help you apply the psychology of persuasion – ethically – to everyday situations. By the end of this book my goal is to have you think: “I see how I could use this at work and at home.”
Let’s start by telling you what this information isn’t – a magic wand. No one can guarantee everyone will do what you want all the time. Even behavior experts like Robert Cialdini and Dan Ariely can’t make that claim. However, their work and the work of countless other social psychologists and behavioral economists clearly shows you can move significantly more people to do what you want if you apply the science of influence ethically and correctly.
One more disclaimer – I’m not a social psychologist nor behavioral economist although I was personally trained by Robert Cialdini, the most cited living social psychologist in the world today on the subject of influence and persuasion. While not an academic, I have something every bit as important: real world application. I’m proud Dr. Cialdini wrote this about me;
“When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately action- able and profitable.”
I shared a couple of disclaimers and now I’ll make a claim – if you take the time to learn about the psychology of persuasion and diligently apply the scientifically proven principles you will be more successful in your career and you will enjoy more happiness in your personal life. I know this because science says more people will say Yes to you.
To Do This Week
Christmas will be here before you know it and you might still be searching for the perfect gift for friends and family. I’m totally bias but I think a copy of Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical might be just what you’re looking for and they need. Buy a copy for someone who could use a little help at the office. Get the book for a friend who could do a better job communicating at home. If you’ve not gotten a copy for yourself yet, look at it as an investment in you.
Brian Ahearn, CMCT®, is the Chief Influence Officer at Influence PEOPLE, LLC. An author, international speaker, coach and consultant, he’s one of only 20 people in the world personally trained by Robert Cialdini, Ph.D., the most cited living social psychologist on the planet when it comes to the science of ethical influence.
Brian’s first book – Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical – has been one of the top 10 selling Amazon books in several insurance categories and cracked the top 50 in sales & selling.
Brian’s LinkedIn Learning courses have been viewed by more than 85,000 people around the world! His newest course – Advanced Persuasive Selling: Persuading Different Personalities – is now available through LinkedIn Learning.