The Influence of Tracy Austin Lives On

Just over a month ago I wrote a post that was A Tribute to Tracy Austin, a good friend I met 13 years ago as a result of Robert Cialdini being in town to speak at State Auto Insurance.

I was blown away by the response I received on Facebook and LinkedIn to that article. It was the most read blog post in since I started blogging in 2008. I don’t attribute that to anything but Tracy’s positive impact on so many people.

It saddens me to tell you Tracy passed away early in the morning on June 27. His body lost its fight against pancreatic cancer but his influence lives on in the hearts and minds of the thousands and thousands of lives he touched over the years.

In my blog post last month, I let you know something Tracy was well known for – name tags. For nearly a decade Tracy would wear a name tag with a positive word on it. He did this for three reasons.

The first reason Tracy wore a name tag was to influence himself by publicly declaring his attitude for the day. When something hangs in front of us we tend to focus on it which makes it easier to conform to it. A positive word like love makes it a little easier to be loving than it would if you had not focused on it. To be more loving is good for you and those you come in contact with.

The second reason for the name tag was to positively influence others. If someone saw Tracy with gratitude or thankful on his chest it gave them pause to consider being a little more grateful or thankful. That was a good thing them as well as others they might interact with.

The third big reason Tracy wore a name tag was to start positive conversations. As I wore name tags for the past nine months in support of Tracy many people asked me about the word of the day and I saw firsthand how it was a great platform to share.

I’ve thought about how I can honor Tracy’s memory and allow him to continue to influence others. I’ve decided to continue the word of the day using the name tags. So, when you see me wearing a name tag, in addition to the three reasons noted above you’ll also know it’s to keep alive the influence of Tracy Austin, someone who influenced so many in the best way possible.

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