“Taken” is a movie that tells the story of a
young girl who goes to Europe with a friend and is kidnapped. She’s sold into
the sex slave trade but fortunately for her, and unfortunately for the bad guys,
her father, played by Liam Neeson, is a badass ex-CIA type who is used to
solving problems in a ruthless way.
in the theater just days before we were about to put Abigail on an airplane to
see her Aunt Eva in New York City. Not the most comforting feeling to know there are
sick people out there ready to prey on the innocent and unsuspecting as you’re
about to send your 13-year-old daughter on her first solo trip!
he finds himself at the party of a very rich businessman. The businessman has a
secret; despite being a father he is running a sex slave trade where people are
paying hundreds of thousands of dollars for young women. Neeson learns that his
daughter is at this house and is about to rid the world of this thug and just
before he does so there is a brief exchange:
business. It wasn’t personal.” [Hoping to be spared]
the kind of situation Neeson found himself in, we’ve probably heard something
similar countless times from much nicer people – “Don’t take it personal, it’s
Think about how people describe themselves so often:I’m a fireman.
“I am.” That’s only natural because from about age 20 through 65, many people
will work upwards of 100,000 hours! We spend more of our lives at work than
with our loved ones so how can we not heavily associate our identity with what
we do? If that’s the case then it’s almost impossible not to take it personally.
building relationships that are so strong they can trump almost all other
reasons to do business with us. Jeffrey Gitomer, a well-known author and sales
trainer puts it this way: “All things being equal, people want to do business
with their friends. All things being not so equal, people still want to do
business with their friends.”
Cialdini calls the liking principle. This principle of influence reminds us that
people prefer to say, “Yes” to those they know and like. It’s a very powerful
tool when it comes to influence.
everything. There’s a certain price for which people will switch. How big that
difference is depends on a lot. However, I bet many of you reading this can
think of times you’ve chosen to do business with someone despite their pricing
being higher because of the friendship you have.
study was done with students from Stanford University and Northwestern. The
students were given the task of negotiating a deal. Half of the students were
told to “keep it strictly business” while the other half were encouraged to get
to know their negotiating partner; exchange pictures, emails, etc.
most certainly did! Five times more “strictly business” students got deadlocked
in their negotiations as compared to the “get to know your partner group.” That’s
right, five times more (30% vs. 6%). Would it be beneficial for your business
if you could seal the deal significantly more than you’re currently
doing…without having to spend more money? All it takes is a bit of effort and
conversation to do these two things:
- Take time to find similarities with people you
do business with. Talking about what you have in common is an easy way to bond
with another person.
- Look for things about the other person you can
genuinely compliment and then compliment them. They’ll feel good about you and
you’ll convince yourself they’re a pretty good person in the process.
business problems like Liam Neeson had to. Give these two simple ideas a try
and you’ll build better relationships — the kind that will make, “Don’t take
it personal, it’s just business,” a thing of the past.