Does Your Audience Know You’re an Authority?

Earlier this year I spoke at The Ohio State University to a few dozen business coaches where I shared some insight on
Robert Cialdini’s principles of influence and their application to the coaching process.
In this short video I briefly explore the principle of authority, which tells us people look to those with superior knowledge and expertise when they’re not 100% certain about what they should do. When you want to persuade people having them know something about your expertise up front can sometimes make all the difference.

If you’re viewing this post by email click here for the video.

Are you looking for a keynote speaker, training, or consulting on how to apply scientifically proven principles of
influence to your sales, marketing, management or leadership? If so, reach out to me ( or 614.313.1663) and we’ll talk about your specific needs.

Brian, CMCT 
Helping You Learn to Hear “Yes”.
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Brian Ahearn, CMCT®
Brian Ahearn, CMCT®
Chief Influence Officer at Influence People, LLC
Brian Ahearn is the Chief Influence Officer at Influence People, LLC. A dynamic keynote speaker, trainer, coach, and consultant, he specializes in applying the science of influence and persuasion in business and personal situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® (CMCT®) designation. This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist in the world when it comes to the science of ethical persuasion. Brian’s passion is helping people achieve greater professional success and enjoy more personal happiness. He does this by teaching people how to ethically move others to action through the science of persuasion.
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