Helping You Learn to Hear “Yes”.
- You are hired based on your performance in online forums.
- Where banks review your online reputation as well as your credit rating.
- Where good references in making payments on time like renting a house can assist in renting a car.
In the reputation-driven world of the future, before anyone meets or does business with you, they will not only Google you but assess your online reputation through the many tools available to display this data.
And just as good reviews and referrals will drive people in your direction, negative comments will also impact you like never before.
Your online trustworthiness is your next big business commodity. The thing is, Reputation Marketing is not a thing of the future, it is here, now!
Your Reputation Data is already being expertly mined and collated for all to see. Those with good reputations, as evidenced by likes, recommendations, endorsements, etc., will in the next six to 12 months see themselves gravitating towards page 1 on Google because they can be trusted and people like to interact with them. Those with questionable reputations will fall
by the wayside just as it happens in the offline world.
reported in its September 2012 issue, “The value of reputation is not a new concept to the online world: think star ratings on Amazon, PowerSellers on eBay or reputation levels on games such as World of Warcraft. The difference today
is our ability to capture data from across an array of digital services. With every trade we make, comment we leave, person we ‘friend,’ spammer we flag or badge we earn, we leave a trail of how well we can or can’t be trusted.”
34%. Moving from 3.5 to 4.0 stars increased the chance of selling out during prime dining times by another 19 percentage points and these changes occur even though restaurant quality held constant.
trumped by Authority (proof you are
credible and trustworthy)!
Apologise where necessary. But
ignore it at your peril!