We’re in the dead of winter in Columbus, Ohio, and that means each morning as I make my way into work, it’s pitch black outside. As I drove to work recently, traffic was heavy and moving slowly so I had time to reflect. As I looked around I was struck by how much there is to see but which goes unnoticed when I’m driving closer to the speed limit.
“This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day.” Fast Company – Permission Marketing by William C. Taylor
some examples of the principles at work in your decision making.