It’s true that some people resist the crowd but quite often that’s when they’re extremely confident in what they believe they should do. However, when people are not 100% sure of the right action to take, the power of consensus is magnified.
Trouble viewing the video? Click here to go to YouTube.
When I teach the Principles of Persuasion workshop we take a look at some public service announcements Dr. Robert Cialdini and his colleagues designed in an effort to increase recycling in Arizona. The typical public service announcement generates a behavior change on the 2-3% range so recycling officials were elated when they saw a 25% increase in recycling tonnage after the Cialdini-led public service announcements were aired!
Helping You Learn to Hear “Yes”.