This month’s article is from Hoh Kim, CMCT. Hoh is one only 27 Cialdini Method Certified Trainers in the world. I wish you all had an opportunity to meet Hoh as I did when we got our CMCT designations together several years ago. He has a wonderful, warm, and engaging personality so I know you’d enjoy spending time with him. Being a native of South Korea he gives us a unique perspective on the differences and similarities between the Asian and American cultures when it comes to influence and persuasion. I know you’ll enjoy what he has to share this week.
Helping You Learn to Hear “Yes”.
- Regret – “I am sorry”
- Account – “I am sorry for being late”
- Responsibility – “It was my mistake”
- Repetition – “I wouldn’t do it again”
- Recovery – compensation or actions to recover
- Forgiveness – “Will you forgive me?”
You can choose different languages in different situations but try to include regret, account, and responsibility at a minimum when you want to apologize. If you have a boss and he or she makes a mistake with you what would you expect? “Ignore and deny” or “apologize and recover?” I think the answer is obvious. Apologies are the language of losers when leaders hide their mistakes, but now we live in the age of Twitter, the iPhone, and WikiLeaks. You no longer can hide your mistakes so it’s becoming critical to communicate your mistakes. Apology is becoming the language of leaders in the 21st century. Hoh Kim, CMCT