Anthony McLean hails from “Down Under” and has the distinction of being Australia’s only Cialdini Method Certified Trainer (CMCT). His background is unique, having spent more than a dozen years as a police sergeant and an intelligence officer, he now uses the skills he learned on the job in his study of behavioral intelligence, the role of emotions and most importantly, influence and the science of persuasion. He’s currently the Executive Director of New Intelligence.
Dr. Cialdini had the following to say about Anthony, “In front of a group, Anthony McLean is positively magnetic, drawing from his audience’s levels of attention, comprehension, and insight that are remarkable. What a competitive advantage it is to have him as a teammate!”
Referring to the Principles of Persuasion (POP) workshop in Australia, Anthony said, “There are those in the marketplace who currently deliver Dr. Cialdini’s work as experts, albeit from an Influence: Science and Practice book bought from Amazon. Once I experienced the POP for myself, I thought it important that the Australian market be provided the opportunity to see what the Cialdini Method Certified Training is all about; and it’s important to communicate to clients that it’s beyond the book, and it brings the science to life in a process that will guide participants far beyond their persuasion endeavors. Not only do we offer access to the most comprehensive science in the field, we also have a network of like minded trainers, authors and practitioners, drawn from different cultures and localities which provide an Influence network to our clients that are not available to others.”
In addition to his CMCT certification, Anthony is one of only two accredited trainers in the southern hemisphere with the Paul Ekman Group in the field of emotion and micro expressions. Paul Ekman is the inspiration for the character Cal Lightman on Fox’s hit television show Lie to Me.
I’ve read the newsletter Anthony shares with his POP graduates and was so impressed I asked if he would share some of his wisdom from Down Under with all of us. If you’d like to learn more about Anthony you can find him on Facebook and LinkedIn.
Cathrine worked many years in the advertising industry as a creative consultant then as a manager before earning her psychology degree at the University of Oslo. She has taught classes in the Psychology of Perception at Westerdals School of Communication and held seminars at the University of Oslo on conflict management, work psychology, stress and health in organizations.
Today she owns her own company, Moestue Consulting, and delivers seminars and coaching on her favorite topic – Ethical Influence – to both individuals and large international companies such as Telenor and Siemens.
As is the case with the other guest bloggers, you can also connect with Cathrine on Facebook and LinkedIn.
With the addition of our new friends you now get to hear perspectives on persuasion from Australia (Anthony McLean), Ireland (Sean Patrick), Italy (Marco Germani), Scandinavia (Cathrine Moestue), South Korea (Hoh Kim) and Spain (Yago de Marta). I know you’re going to enjoy reading what Anthony and Cathrine have to share about ethical influence from their unique vantage points in the world. Look for Cathrine’s first article on March 7th.
Helping You Learn to Hear “Yes”.