Personality Types and Persuasion Approaches

In May I wrote an article on what I thought were the best ways to persuade people when you had a handle on their personality type. I came to find out there were no studies on influence approaches and personality types so I decided to conduct my own research in the form of an online survey in June.

In mid-July I published my findings in a series of articles. The information really resonated with readers and because the response was so overwhelming I decided to pull all the posts together so you could quickly find whatever information you wanted.

Influence Approaches for Different Personality Types – This was this initial article where I proposed what I thought would be the best influence approaches based on the personality type you were dealing with.

Personality Type and Decision Influencers – Invitation to Take the Survey – After realizing there was no research on this I constructed a survey and invited readers to share their opinions on what would persuade them to take action in different situations.

Survey Overview – Before presenting the details I gave people an overview of the survey, my intent, logic and some shortcomings I noticed.

The Thinker/Analytical Personality – This post looked at the logical, analytical personality type. Albert Einstein is a good person to picture when you picture this type of person.

The Facilitator/Amiable Personality – This article focused on the warm, friendly person. Sandra Bullock was who I thought of with this personality type.

The Expressive/Influencer Personality – This covered the outgoing, networking type of individual. Oprah Winfrey was who came to mind when I thought of people in this class.

The Driver/Pragmatic Personality – This last post explored the hard charging, decisive leader personality. Jack Welch, former CEO of GE, was a good person archetype for this category.

Survey Questions and Results – I ended the series by sharing the actual survey and detailed results for each question and each personality type.

I hope you find the information helpful as you interact with different types of people and attempt to persuade them. If you have questions just comment below and I’ll do my best to answer.

Brian, CMCT
Helping You Learn to Hear “Yes”.

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