In Italy our highways are called Autostrade and with a very capillary network they cover almost our entire “boot-shaped” peninsula, enabling us to travel from the North of the country down to Sicily in a fast and easy way. Along these roads are many gas stations owned by a company called Autogrill which builds restaurants and drugstores close to the gas stations in order to offer travelers the chance to have coffee, a meal or to buy something along the way. In these shops the principles of influence are used massively and they always attract my attention.
, statistically some will end up buying. Their products are presented, with no alternative, to EVERY single customer because, unless they walk with their eyes closed, they are forced to endure the seemingly endless array of products. We can apply the same principle by doing whatever is necessary to expose our product or service to the highest number of qualified to buyers.So now you are warned, when you come to Italy and need to refill your tank, be ready to make some unscheduled purchases in one of those stores or accept the challenge to resist the impulses driven by the persuasion principles!Marco
Helping You Learn to Hear “Yes”.