Influence is all about PEOPLE

This is my first attempt at blogging so please bear with me. In due time I’ll learn more about effective blogging and hopefully you’ll learn more about effective influence and persuasion. Experience and science give me confidence to make the following assertion; if you try some of the things I’ll be sharing with you, over time you will enjoy more success whether at home or at work.

I’m passionate about influence and persuasion so it’s only natural that I share that passion with all of you. I am a Cialdini Method Certified Trainer (CMCT), currently one of about two dozen people worldwide who are licensed to teach Dr. Robert Cialdini’s 2-day Principles of Persuasion workshop. Dr. Cialdini is the foremost expert in the area of influence. He’s the author of Influence: Science and Practice, the gold standard for persuaders, and recently co-authored Yes! 50 Scientifically Proven Ways to Be More Persuasive along with Noah Goldstein and Steve Martin.

When I talk to groups about the subject of influence I tell them influence is all about PEOPLE…because we don’t try to persuade things. No matter how good my communications skills might be, I cannot persuade my lawnmower to start on its own. But, I might be able to persuade my daughter to start it for me and cut the grass…if my approach is right. Every day, all day long we’re interacting with people trying to get them to do things and there are proven ways to go about it to increase your odds of success.

When I refer to influencing PEOPLE here’s what I want you to think about:

Opportunities to
Persuade that are
Lasting and

In the coming blogs we’ll dig into each of these words and I’ll show you ways to tap into those Powerful Everyday Opportunities to Persuade that are Lasting and Ethical so you can become a more effective persuader.

I appreciate you taking the time to start this journey with me and welcome your feedback.

Brian, CMCT 
Helping You Learn to Hear “Yes”.

4 replies
  1. Stephen Denny
    Stephen Denny says:

    Brian: good to see you on the blogosphere – I’ll look forward to your posts. Get up on Twitter, too (if Oprah and Aston can do it, you can do it, too). Good luck!

    Stephen Denny


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