According to Daniel Pink, author of To Sell is Human, in a survey of more than 7,000 non-sales professionals he learned that, “People are now spending about 40 percent of their time at work engaged in non-sales selling— persuading, influencing, and convincing others in ways that don’t involve anyone making a purchase.” That’s more than three hours a day the typical business person spends using their influencing skills! With that much time invested at work wouldn’t it be wise to learn how to perfect this skill?
Coaching – The rubber meets the road once someone gets back to the office. For training to be effective people must put what they’ve learned into practice. Unfortunately all too often people go back to doing what they’ve always done because it’s comfortable and they’re unsure how to apply what they’ve learned. Coaching packages are designed to help Principles of Persuasion Workshop® attendees find specific ways to implement the principles of persuasion into daily practice.
Keynotes – Is your organization looking for a keynote speaker to show how to ethically Influence PEOPLE? Brian has spoken to a diverse group of businesses across the country and in Canada. His presentations are lively and entertaining, filled with stories, research and application for audience members. Each keynote is tailored to the specific needs of the organization through customization calls.
Consulting – Sometimes small changes can make a big difference. Brian can partner with your organization to uncover opportunities to strategically implement the principles of persuasion. Consulting can take place onsite or remotely depending on the needs of your organization.
Training – Brian is one of only 20 people in the world certified to teach the Principles of Persuasion Workshop®. During the workshop attendees will learn the six principles of influence and how to ethically use them to move others to the actions needed to ensure success for your organization.