What is Persuasion?

Persuasion is more than changing minds and hearts, it’s about changing behavior. Whether you want someone to buy from you, approve your project, get a promotion, or just get your kids to do their homework, persuasion is a skill that can help you accomplish your goals.

We Need People.

Jack Welch, former CEO of General Electric, once said, “Nearly everything I’ve accomplished in life has been with other people.” It didn’t matter how good his vision was or how detailed his strategies if he couldn’t persuade people to execute. People are vital to your professional success and personal happiness so understanding how to get them to do what you want is essential.

Three Hours a Day.

In To Sell is Human author Daniel Pink cited information from a survey of more than 7,000 business people when he wrote, “People are now spending about 40% of their time at work engaged in non-sales selling – persuading, influencing, and convincing others in ways that don’t involve anyone making a purchase.” This means people spend more than three hours of their typical work day trying to persuade others. If you’re going to spend that much time doing something wouldn’t it worth your time to learn how to do it effectively?

There’s a Catch!

Okay, we need people but things aren’t always so easy. Dale Carnegie, author of How to Win Friends and Influence People told the world more than 75 years ago, “Dealing with people is the biggest challenge you will face, especially if you’re in business.” So we need people but they’re our biggest challenge. This is why understanding how to ethically persuade others is so important!

Persuasion is a Skill

Persuasion is a skill that can be learned, practiced, and perfected. At Influence PEOPLE we focus on using the six principles of ethical influence to change people’s behavior. Watch the video below from Robert B. Cialdini, Ph.D., and Steve Martin, CMCT, for an overview of the six principles.

Want to Learn How to Ethically Persuade People?

I can help you learn the science of persuasion and how to ethically use the science in ways that will ensure your professional success and personal happiness. Find out about my services or contact me to see how we can work together.