Human Contradictions and the Ugly Side of Reciprocity

In 2008 Senate Majority Leader Mitch McConnell, a republican from Kentucky, said, “The single most important thing we want to achieve is for President Obama to be a one term president.” He and the republicans did everything they could to block President Obama’s initiatives. In 2016 McConnell’s tone was much different when he spoke these […]


Use Post-suasion to Set Up Future Influence

I recently watched an interview with Robert Cialdini on his newest book Pre-suasion. If you’ve not picked up a copy I highly encourage you to do so. Not only will you learn how to set the stage (pre-suade) to make persuasion easier, you’ll learn about a 7th principle of influence he calls unity. As I […]


Persuasive Selling – A New Course

I had the privilege this year to work with the people at, now owned by LinkedIn, to create an online sales training course. It was quite an experience to visit their facility in Carpentaria, CA, a stunningly beautiful place! I worked with a director, producer, make-up artist, lighting technician, and a digital artist. And […]


Be Thankful and Give Thanks

This week people across the United States will celebrate Thanksgiving. The holiday has its origins going back to the 1600s with the Pilgrims but it wasn’t until Abraham Lincoln formally acknowledged the last Thursday in November as the day of celebration that we collectively recognized the day as a nation. In 1939 Franklin D. Roosevelt […]


Congratulations America, You Just …

Congratulations America, you just elected the most disliked, distrusted person to ever enter the oval office. I knew I was going to write this headline leading up to the election but I honestly thought I’d be writing it about Hillary Clinton, not Donald Trump. I, along with just about everyone else, was wrong when it […]