Pre-suasion: Unity Means Together is Better

A couple of weeks ago I introduced you to Robert Cialdini’s 7th principle of influence, unity. When I introduced unity, I said it goes beyond liking because it taps into a shared identity with another person. Unity goes deeper than simply having something in common with someone. In his latest book, Pre-suasion, Cialdini writes, “The relationships that lead […]

A Tribute to Tracy Austin

This post is different. It’s not so much about influence as it is a tribute to a good friend – Tracy Austin – who is battling pancreatic cancer. The cancer is winning the battle against Tracy’s flesh but not his spirit. It seems as though cancer may take his life soon but cancer is not […]

Pre-suasion: Unity is about We and Me

My father is a Marine. He served from 1962-1967, having done a couple of tours in Vietnam. You might be thinking, “No, he was a Marine,” but you’d be wrong. If you’ve ever met anyone who served in that branch they always say, “I am,” not, “I was,” because they’re Marines for life. Something I’ve […]

Persuasive Coaching: Conclusion

This is the final installment of the persuasive coaching series. After an introduction we looked at the need for the right relationship with the right coach, building rapport, gaining trust, good questioning, and how to be a listening STAR. Coaching can be an incredibly effective way for people to grow professionally and personally. Do people […]

Persuasive Coaching: Listening STARS

Last week we explored the necessity of asking good questions if you want to be a persuasive coach. You’ll recall the right questions can be effective because they tap into the principle of consistency. It won’t do much good to ask lots of questions if you don’t spend focused effort listening. This week we’ll explore […]